Fundraisers know the value of thanking donors for their gifts. The pressures of time and lack of certainty about results can crimp efforts to express appreciation.
During the 2014 International Fundraising Congress (IFC), Geoffrey W. Peters, chairman of CDR Fundraising Group, shared the findings of his organization with a test it undertook.
The test involved 6,225 total donors, who had given between $50 and $249.99, one time or as multiple donors. They had given one gift to a disaster appeal within the previous year. Of that, 2,131 received no acknowledgment, just ongoing mail, 2,094 received a thank-you telephone call, and 2,000 received a thank-you note.
Peters shared the results of the findings from the test:
The donors who received the phone call generated an additional $8,661 in gross revenue at a 2.4:1 return on investment (ROI).
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.