Personify Acquires Membership Software Firm Wild Apricot

Association and membership technology firm Personify has announced the acquisition of Wild Apricot, a membership management software provider, to further concentrate on constituent-focused organizations.

Wild Apricot is a membership management software for small associations, clubs and nonprofits. It serves more than 22,000 organizations and 7 million members with 21 percent of its clients outside the United States. The combined company will work with 30,000 organizations and 75 million members.

The combined company will have roughly 300 employees. Terms of the deal were not disclosed. Personify is owned by Rubicon Technology Partners, a private equity firm that invests in enterprise software businesses.

The firms have a few clients in common. “Typically an organization runs Personify360 at headquarters and Wild Apricot in its state and local chapters. The state and local chapters can add up to the low hundreds in many cases,” said Personify President & CEO Eric Thurston. “As an organization grows, it is possible to outgrow Wild Apricot and naturally transition to Personify360.”

Personify has operations in Austin, Texas, Chicago and Herndon, Va. Wild Apricot is based in Toronto, Ontario, Canada. Wild Apricot will remain a stand-alone brand. Wild Apricot Founder Dmitry Buterin will report to Thurston and will remain with the company for an extended period of time to ensure a smooth transition. Dmitry Ivanov will also remain in a leadership position, said Thurston.

The acquisition scales Personify’s strategy to expand and modernize the tools, resources, capabilities, and solutions available to constituent-focused organizations. In 2015, Personify acquired Small World Labs, an online community and social collaboration platform, to become a complete constituent engagement platform. In April 2017, Personify launched PersonifyGO, an intuitive browser-based interface for Personify360.

“What attracted us to Wild Apricot was their commitment to building software that is easy-to-use, cloud-based and accessible anytime, anywhere and on any device. That aligns perfectly with the strategic direction of both Personify360 and Small World Community product offerings,” said Thurston. “We surveyed the market and Wild Apricot is the best in class for smaller organizations.”

Going forward, Personify will continue to invest in solutions, including Personify360, PersonifyGO, Small World Community and Wild Apricot. “It’s the perfect marriage. For 11 years, Wild Apricot has made it our mission to help small associations, clubs and nonprofits succeed. Personify shares that vision for the world and we can now work together to serve constituent-based organizations,” said Dmitry Buterin, CEO of Wild Apricot. “Joining forces will allow both Personify and Wild Apricot to serve our clients and the market better.”