Friday is the deadline for nonprofits to enter PR News’ 2013 Nonprofit PR Awards without penalty. Some 33 campaign-based categories are open for submissions, as well as Nonprofit Communicator of the Year and Nonprofit/Association Team of the Year.
Eligible campaigns must have been run in whole or in part between November 2012 and November 2013. Nonprofits and associations, as well as corporations and PR agencies in partnership with nonprofits, are eligible for the awards.
The cost is $350 per entry, with a $225 late fee for entries submitted between November 23 and December 4. Submissions should be two pages and should include: objectives, research, challenges, strategy and tactics, execution, evaluation of success and results. Multiple entries per organization are accepted, and one campaign can be entered into more than one category (at a discount per entry of $125).
PR News staff and a panel of corporate, nonprofit, public relations agency and academic executives will judge entries. They’ll judge submissions on creativity, innovation, implementation and results. According to the contest’s web page, “Our most important criterion is proven success in aligning your strategic objective with your end goals.” Organization and budget size will also be taken into account.
Winners will be honored at an awards ceremony in the spring of 2014 in Washington, D.C. Winners and runners up will be notified about 45 days ahead of the awards ceremony, according to the website.
Last year’s winners included the United Nations Foundation (Annual Publication or Brochure category), firm Weber Shadwick (Green PR), American Heart Association (Social media) and The Nature Conservancy (External Publication), among others. The UN Foundation’s PR department was awarded Nonprofit Team of the Year, and Allison Barber of Western Governors University Indiana won Communicator of the Year.
For more information, go to http://www.prnewsonline.com/awards/nonprofit2013