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Finding New Girl Scout Cookie Is ‘Adventurefuls’
Finding New Girl Scout Cookie Is ‘Adventurefuls’

Girl Scouts of the USA unveiled a new treat for this year’s cookie season but the pandemic has caused a dearth of the inaugural batch in some parts of the country.

The 2022 Girl Scout Cookie season kicked off nationally on Jan. 11 with a new addition, Adventurefuls, in addition to traditional favorites like Thin Mints, Tag-Alongs and Samoas. Sales of Adventurefuls, described as a “brownie-inspired cookie with caramel-flavored crème and a hint of sea salt,” however, have become limited in some parts of the country due to supply chain and labor disruptions. Other Girl Scout cookie varieties have not been impacted by the disruptions.

“While we had some short-term supply chain issues that unfortunately impacted the availability of our new cookie in some markets, girls are excited about the cookie’s inclusion in the iconic lineup,” a spokeswoman for the national office said. “We encourage customers to continue to support girls’ entrepreneurship through the Girl Scout Cookie Program.”

Girl Scouts relies on two bakers to produce cookies for the world’s largest entrepreneurial program for girls: Little Brown Bakers in Louisville, Kent., and ABC Bakers in Brownsburg, Ind.

Girl Scouts of Suffolk County (GSSC) issued an update about “supply chain and labor disruptions” related to cookie sales, limiting sales of the new cookie to 7% of initial orders. The Commack, N.Y.-based affiliate said each council will be limited to 7% of the minimum initial order amount that was forecasted in November as a result of a nationwide shortage, according to its producer, Little Brownie Bakers. The Adventureful cookie has been trending higher than the 7% variety and the GSSC aimed to limit the impact on in-person initial sales.

“We are asking our Girl Scouts to immediately discontinue the selling of the Adventurefuls cookie on their in-person order cards,” GSSC said, and it will remain as an option for direct shipped orders for the time being as shipped orders come directly from the baker’s distributor. All other cookie varieties are available, according to GSSC, which does not anticipate any other varieties to be impacted by the shortage.

During the past two cookie seasons amid the pandemic, girls hosted virtual cookie booths and drive-through contactless cookie stands and learned about the distribution process behind food delivery services through hands-on order fulfillment. For the 2022 season, councils are “monitoring local data and mandates and are prepared for a successful season of cookie selling, whether digitally, in-person or both,” according to the New York City-based national office.

Across its more than 100 affiliates and national office, Girl Scouts ranked No. 22 on the 2021 NPT 100, an annual study by The NonProfit Times of the largest nonprofits in the United States. Total revenue for the year ending June 2020 was almost $890 million, including program service revenue of almost $655 million. That was down about 9% from $979 million in 2019, including program revenue of $713 million.