Having a pile of data is in itself no guarantee of success. Similarly, having a boatload of prospects is not much without having some idea about getting the most out of those prospects.
During the Association of Fundraising Professionals (AFP) International Conference on Fundraising, Ryan Perry and Shannon Jager of All Children’s Hospital Foundation and Steve Beshuk of JCA discussed the benefits of creating a prospect management model to focus on the rights prospects at the right time and in general get a better result from prospects.
They said that developing a prospect management model requires six basic parts. They are:
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