An emphasis on major gifts activity, staff compensation, staff size and total fundraising expenses are four success factors of the highest performing nonprofit healthcare organizations.
William C. McGinly presented a session titled “Principles & Priorities of Highly Effective Nonprofits” during the 26th annual symposium at Indiana University’s Lilly Family School of Philanthropy, “Taking Fundraising Seriously Timeless Values in a World of Change.”
The president and CEO of Falls Church, Va.-based Association of Healthcare Philanthropy (AHP) offered up key metrics for high performers in healthcare:
“High performers” represent the top 25 percent in terms of total production, according to the 2012 AHP Report on Giving USA. McGinly cited several key points about high performers, including:
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