Georgia Gives Day, the annual day of giving in the Peach State, had another record-breaking year, generating 60 percent more in donations for the second straight year.
Georgia Gives Day raised $3,673,562 from 17,318 donors this year, held on Thursday, Nov. 12.
Georgia Gives Day generated $2.296 million in 2014 and $1.448 million in 2013 after $980,000 in the inaugural year. Launched in 2012, the 24-hour fundraising blitz has grown each year and has since raised more than $8.4 million from more than 54,000 donations.
More than 2,400 nonprofits participated in the day of giving, up from 1,346 organizations in the event’s inaugural year of 2012.
GAgivesDay.org is open for donations year-round and organizations not currently participating will be able to enroll to leverage the site for year-end giving and for the next Georgia Gives Day, slated for Nov. 17, 2016.
“During Georgia Gives Day 2014, we were able to raise more money than the first two years combined due to continued support from our nonprofits and corporate partners, and increased engagement from Georgia residents,” Karen Beavor, president and CEO of the Georgia Center for Nonprofits (GCN) said ahead of this year’s day of giving. Georgia Gives Day is presented by GCN, with help of corporate and media sponsors.
Georgia Gives Day again featured popular prize competitions throughout the day, such as Power Hours, Golden Tickets and leaderboards, adding excitement and incentives to donate.
According to a survey of all donors who participated in the 2014 giving day, 9 percent made their first-ever donation to a nonprofit, 15 percent gave to a new nonprofit, and 20 percent donated more than they budgeted to give on Georgia Gives Day.