Any nonprofit needs support, and usually the more the better. Members donate money, but they also can spread the word about the organization or the mission or both. Sometimes sheer numbers can have an effect on impact.
The need for fundraising is so constant that sometimes the opportunities for increasing membership are overlooked. Members do matter, however.
During a session at a Bridge to Integrated Marketing Conference at National Harbor, Md., Lynn Swain of the Cornell Lab of Ornithology (CLO), Hailey Conneely of the Isabella Stewart Gardner Museum (ISGM) and Diane
Ward of Membership Matters said that membership does matter.
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.