Whether it’s a military general or football coach, there comes the point in many classic movies where the favored side is down to its last shot and is in need of a rousing jolt before rebounding to victory. Some might think of scenes that were so moving that they left the theater motivated to take on a challenge of their own.
Donor calls to action can work similarly. A strong call to action can motivate your donors to go out of their ways to help your cause. An ineffective one can keep your donor on the sidelines.
During her presentation, “How to Raise More Money with Your Annual Fundraising Appeal” at the Association of Fundraising Professionals International Fundraising Conference in New Orleans, La., Claire Axelrad, founder and principal at Clarification, provided seven essentials to an effective call to action:
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