By Sarah Newman
Thought leaders have been saying for years that you can’t pull yourself up without pulling others up. Simon Sinek recently spoke about individualism within building business, saying, “We have over-indexed individualism and forgotten about cooperation. There is an entire section of the bookstore for self-help, but no section called ‘help others.’”
Nonprofits have a tool to help donors understand how their money is going to grow past the immediate donation. That tool is the portfolio, and how managers leverage it is the craft. Donors today are savvy. They find added value in knowing how and why their money is being invested for a greater good. When a donor understands the greater vision, it propels the nonprofit toward greater growth and helps prevent donor fatigue.
Keeping community in mind, here are five things nonprofit managers should think about with a donor in mind:
These ideas create a deeper level of caring and pull others up among all three parties: the donor, the nonprofit, and the corporation. They create opportunities for both sides to grow in more than just making another dollar, by investing in what matters most: relationships. They provide hope for the future.
Sarah Newman is a vice president at Innovest and is responsible for business development in the religious and nonprofit markets. Her email is email@example.com
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