Donor Mistrust Is Growing Abroad

It seems nonprofits in the United States aren’t the only charities with trust issues. A BBB Wise Giving Alliance survey last year found that only 15 percent of donors expressed strong confidence in charities’ ability to deliver on their promises.

And, while 73 percent of U.S. respondents said it was very important to trust a charity before making a donation, only 19 percent would score overall trust in charities a 9 or 10 on a scale of 1 to 10.

Meanwhile, close to 60 percent of Koreans are hesitant to make donations to charity organizations as they don’t trust how the funds are being used, according to results of a study by the Korea Association of Fundraising Professionals (KAFP). The survey was conducted at the request of the Ministry of the Interior and Safety. The KAFP surveyed 1,052 people older than 19 over the age of 19 last in 2018.

Few than half (40 percent) of Koreans surveyed reported giving a gift to charity during the past year and 56.8 percent claimed that they didn’t know how their contributions were spent.

Of those who did not donate, 65.3 percent said it was due to economic reasons and 61.5 percent said it was because they could not trust the charity organizations. Respondents were permitted to give multiple answers.

Nearly all (96 percent) of the respondents believe they have a right to know where the money went and 83 percent want more transparency.