Just about everyone has had the sometimes embarrassing moment when stopped at a traffic light you break into effusive harmony with a song on the radio and then notice people staring at you from other vehicles.
The holiday season is the most popular time for car donations, according to Insurance Auto Auctions (IAA). While more than 700,000 vehicles are donated in the U.S. each year, according to the U.S. General Accounting Office, only 2.7 percent of causes have their own car donation program.
CauseNetwork has partnered with Avis, SocialDealer and Per4mance Auto to create a social media event and launched National Car Donation Month. Additional sponsors are being sought. The hope is to get between $50,000 and $100,000 in donations to divide among 10 winners, said Clay Buckley, president of CauseNetwork.
People can create a car karaoke video and challenge others to do the same. Once the video is posted with the hashtag #MyRideMyCause, it’s an entry into the drawing for a donation to the charity listed in the post. There won’t be judging of the videos, probably much to the relief of most of those posting videos.
Buckley said the drawing will be held on January 2, 2019 when 10 causes receive a portion of the proceeds of those donations. If a charity has 100 videos posted, that’s 100 entries. Think ice bucket challenge, without the ice and the bucket since it’s already cold outside.
Those in the videos probably won’t become stars, but you “never can tell how viral something will work on the Internet,” said Buckley.