Latest: Donors
Casual social giving has grown by 6% between 2018 and May of this year. And, some 74% of people polled said that they already gave this year at an in-person event, a jump from just 49% of respondents participating in live fundraising events in 2021. A majority (85%) of social donors — those who give or participate in such activities as fun runs, walkathons, galas,…
The world of development and fundraising can sometimes benefit from borrowing ideas and approaches from other disciplines. One of the most useful might be the concept of a “pain point.” Marketing professionals talk about it in customer terms: What is the thing your customer struggles with that your product or service can help address? Stretch your definitions of pain for a moment to include a…
More than half (59%) of donors in the U.S. would continue to support a charity with a lack of diversity, equity and inclusion (DEI) because the cause is more important to them than DEI, while 28% believe all organizations are bound to have issues with DEI. Some 41% of donors would rebuff a charity they supported in the past if they discovered the organization’s culture…
Employees and consumers expect to be involved in corporate philanthropy and decisions, demanding business leaders consider a new approach that is more stakeholder driven. In fact, four of five consumers (84%) and employees (86%) believe that they should be able to have a say in how a business allocates charitable funds. Businesses where leaders evolve the enterprise toward this new model of stakeholder philanthropy might…
Slight more than 1 in 3 (37%) American donors gave half or more of their charitable contributions to disaster relief efforts during the past year, such as the Ukraine humanitarian crisis, COVID-19 relief, and support in the wake of natural disasters such as wildfires or other crises. The data shows that such giving was in excess of what they previously planned to donate. The reason…
More than one-third (35%) of donors with at least $5 million in assets under management (AUM) anticipate changing their giving strategy during the next two years. They probably will to give more (68%) and to a greater number of organizations (51%). Their giving is driven by a belief in the cause/mission, as well as a sense of altruism. Nearly two-thirds (64%) agree that their giving…
By Sarah Newman Thought leaders have been saying for years that you can’t pull yourself up without pulling others up. Simon Sinek recently spoke about individualism within building business, saying, “We have over-indexed individualism and forgotten about cooperation. There is an entire section of the bookstore for self-help, but no section called ‘help others.’” Nonprofits have a tool to help donors understand how their money…
* Editor’s Note: This column was written by Julia Campbell and drawn from a session at AFP ICON with co-presenter Josh Hirsch called: “The New Rules of Digital Fundraising: How to Convert (and Keep!) More Digital Donors.” The digital landscape continues to transform the social good sector, with online giving growing year-over-year. The Blackbaud Institute reported that there has been a 42% increase in online…
Money talks and whether it’s mental health, Russia’s invasion of Ukraine, Medicare for all, or women’s rights, young people ages 18 to 30 want to do business with brands that align with their values. Young adults care about social issues and associated movements and aside from looking up information and signing petitions. They are using their wallets to convey their support, not by making direct…
Charitable giving increased by 2.7% in the fourth quarter of 2021 thanks to first-time donors in 2020 who continued to support those organizations in 2021. The Fundraising Effectiveness Project (FEP), a collaboration among fundraising providers, researchers, analysts, associations and consultants, released its Fourth Quarter Fundraising Report via the Association of Fundraising Professionals (AFP) at www.afpfep.org. A free, online dashboard is also available at http://data.givingtuesday.org/fep-report New…
Almost 70% of households in Florida (69%) report making charitable donations during 2021, with an average household donation of $1,035, and a majority of their giving focused on nonprofits within the state, according to a new survey of donors in the Sunshine State. Giving in Florida provides an in-depth examination of the charitable giving patterns, priorities, and attitudes of Florida households and provides insight into…