The donor management system market looks vastly different than it did 15 years ago, with more options available. The systems are different, too, having evolved in response to pressures from both inside and outside the fundraising community.
Feature differentiation among the systems has contracted at the top of the market as vendors aim to address the same customer needs, bringing systems closer together in terms of what they do. At the other end, systems are increasingly differentiating themselves by specializing, offering innovative solutions to more niche areas of fundraising and to
new trends in marketing and mobile technology.