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Developing A Donor Separation Strategy...

If you really want a donor, you need a separation strategy. The estrangement is not between the organization and the donor prospect but involves your organization and others with similar missions or in close proximity in a community. You need to understand your audience and how to build a relationship with people who care about […]

There Are No “Default” Donors Anymore...

The “default audience” for most nonprofits has been donors who typically are white, non-Hispanic, strongly religious females who make three small to medium gifts a year; or non-Hispanic men, who make one-time large gifts over the course of a year. The challenge for fundraisers is to consistently bring in new donors while retaining existing donors. […]

Donor Prospects Update Their LinkedIn, Not Charities...

LinkedIn was relatively new when Sree Sreenivasan last presented at Fundraising Day in New York (FRDNY) a decade ago. If you joined LinkedIn 10 years ago your boss might be worried that you’re looking for a job. “Today, your boss might be on LinkedIn and also don’t know what they’re doing,” he quipped. Sreenivasan, a […]

Giving Pledge Gets New Billionaires To Sign On...

The Giving Pledge has eclipsed 200 signees after the latest batch of philanthropists announced, which included MacKenzie Bezos, the soon-to-be ex-wife of Amazon founder Jeff Bezos. Another 19 people have signed on to the Giving Pledge, bringing the total number to 204, according to an announcement released yesterday. The pledgers, ranging in age from 33 […]

$10 Million in Free Museum Admissions...

The Museum of Contemporary Art (MOCA), Los Angeles will use a $10 million gift to fund free general admission to the museum. Board of Trustees President Carolyn Clark Powers pledged the eight-figure gift during MOCA’s benefit on Saturday. In a press release, the museum said it immediately would begin working on a roll-out plan to […]

Best Sustainer Retention Rates Are Online...

The Human Rights Campaign (HRC) has been in the monthly giving business a long time. The Washington, D.C.-based nonprofit started its sustainer program, Partners, during the 1990s with 2,000 members. Today, it has more than 83,000 sustainers, responsible for more than $1.1 million in revenue per month. Kristina Williams, senior manager, membership, for HRC, joined […]

Test Driving New Methods For Acquisition...

Testing and finding new donors are not the easiest things to do. Donor acquisition must have some tie back to engagement and organizational mission while finding prospects not only in the database but from other sources. Such breakthroughs were discussed at the ANA Nonprofit Federation meeting in Washington, D.C., in a session titled “From Saturation […]

Hello, I Must Be Going...

What should a nonprofit do when sustainers lapse? Get them back, of course. Kristina Williams, senior manager, membership, for Washington, D.C.-based Human Rights Campaign (HRC), shared some perspectives during a session titled “Sustainers: Everyone Wants Them But How Do You Get Them?” (#19ntcSustainers) at the recent 2019 Nonprofit Technology Conference (#19NTC) in Portland, Ore. Washington, […]

Data Shows Donors Recurring Faster Than Expected...

In an age of shrinking donor universe, recurring donors have become the holy grail of fundraising, more valuable than most any other type of donor. A new report indicates that they might be even more valuable than just their monthly gift and fundraisers might not have to fear reaching out too often to ask. Almost […]

Recognizing And Avoiding Fundraiser Burnout...

Burnout is prevalent among fundraisers. There are statistics showing that in some cases a fundraiser lasts barely more than a year on a position. There are signs of burnout, or not burning out. Danielle Collins, ACC, NBC-HWC, a wellness coach, nonprofit consultant and head of Primavera Consulting in Sacramento, Calif., walked attendees through the signs […]