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When Face-To-Face Is A ‘No-Go’...

You believe in your organization’s mission and, mostly, so do your donors. If it’s a reasonably large-sized ask, you probably want to do it in person. Donors might not think that’s such a good idea. A lot of things will immediately come to mind if a donor declines to meet. And, the reason might not […]

Best Sustainer Retention Rates Are Online...

The Human Rights Campaign (HRC) has been in the monthly giving business a long time. The Washington, D.C.-based nonprofit started its sustainer program, Partners, during the 1990s with 2,000 members. Today, it has more than 83,000 sustainers, responsible for more than $1.1 million in revenue per month. Kristina Williams, senior manager, membership, for HRC, joined […]

Test Driving New Methods For Acquisition...

Testing and finding new donors are not the easiest things to do. Donor acquisition must have some tie back to engagement and organizational mission while finding prospects not only in the database but from other sources. Such breakthroughs were discussed at the ANA Nonprofit Federation meeting in Washington, D.C., in a session titled “From Saturation […]

Hello, I Must Be Going...

What should a nonprofit do when sustainers lapse? Get them back, of course. Kristina Williams, senior manager, membership, for Washington, D.C.-based Human Rights Campaign (HRC), shared some perspectives during a session titled “Sustainers: Everyone Wants Them But How Do You Get Them?” (#19ntcSustainers) at the recent 2019 Nonprofit Technology Conference (#19NTC) in Portland, Ore. Washington, […]

Recurring Revenue Found In Sustainer Donors...

Monthly giving programs have been on the rise, thanks in part to consumers getting used to automatic monthly payments, for things ranging from electric bills to streaming video services. David Ballinger, online fundraising and advocacy manager for Physicians Committee for Responsible Medicine (PCRM), shared his organization’s experiences with monthly giving during “Sustainers: Everyone Wants Them […]

Data Shows Donors Recurring Faster Than Expected...

In an age of shrinking donor universe, recurring donors have become the holy grail of fundraising, more valuable than most any other type of donor. A new report indicates that they might be even more valuable than just their monthly gift and fundraisers might not have to fear reaching out too often to ask. Almost […]

Recognizing And Avoiding Fundraiser Burnout...

Burnout is prevalent among fundraisers. There are statistics showing that in some cases a fundraiser lasts barely more than a year on a position. There are signs of burnout, or not burning out. Danielle Collins, ACC, NBC-HWC, a wellness coach, nonprofit consultant and head of Primavera Consulting in Sacramento, Calif., walked attendees through the signs […]

6 Ways Of Beating The Stress Of Donor Acquisition...

Donor acquisition is a stressful initiative for many nonprofit fundraisers. Organizations often operate from a position of scarcity and acquisition efforts tend to be costly with less-than-inspiring returns on investment. Where there is difficulty, however, there is also opportunity. Tough margins mean that every little improvement can make a big difference. With that challenge and […]

Your Donors: 3 strategies to build multichannel relationships...

Multichannel donors — those who give to your nonprofit in more than one way — believe in the work you’re doing. They follow your organization closely and support you in every way they can. They give online through your website and emails. They like and share your social media posts. They attend your fundraising events, […]