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National Philanthropic Trust Donors Granted 171% More...

Responding to the coronavirus pandemic, account holders at the National Philanthropic Trust (NPTrust) granted $4.47 billion to charities during 2020, an increase of 171% over 2019. Donors recommended 85,837 grants to nonprofits, across all 50 states and the District of Columbia, an increase of 37% compared to 2019. Grants increased in value and volume among […]

Donor Retention Saved Some Fundraisers During 2020...

The most significant driver of overall fundraising results during 2020 was donor retention. And, Canadian fundraising got hit a lot harder than those in the United States when it came to overall giving. Understanding the correlation between donor retention and growth in giving proved difficult when looking at the individual organization level due to the […]

Donors Gave $3.7 Billion Via Schwab Charitable...

Donors to Schwab Charitable recommended $3.7 billion through 830,000 grants to almost 100,000 organizations during 2020 — an increase of 35 percent in dollars granted and 39 percent in the number of grants compared to 2019. The San Francisco-based donor-advised fund (DAF) released its 2020 giving report today. In a survey of donors conducted this […]

Embracing Inclusion Expands Giving Opportunities...

You know that philanthropy is changing — fast — and today’s donors and volunteers are much more diverse. You can keep fundraising by approaching primarily one type of donor. Those types of practices work well and billions of dollars are raised. But, you know in your heart that you are missing so much more from […]

Donors Respond After Multi-Channel Messaging...

Fundraisers seeking to generate online donations should take advantage of a secret weapon: the standard #10 mailing envelope and its various paper cousins. According to a study from Dallas-based business intelligence firm Data Axle, 29 percent of consumers contributing through an organization’s website do so after being contacted via another channel. Direct mail is even […]

Boomers, Women Lead Nonprofit Donors Worldwide...

If fewer than half of a nonprofit donors are enrolled in a recurring giving program, the nonprofit is behind the curve, according to the 2020 Global Trends in Giving Report, a study from Nonprofit Tech for Good. Globally, 51% of donors participate in at least one such sustaining program, with nearly nine in 10 (87%) […]

Donors’ Priorities, Funding Needs Might Be Diverging...

More than 70 percent of fundraisers are wary of donor fatigue, on top of concerns about budget cuts, hiring freezes, layoffs and furloughs. Fundraisers are concerned about reaching deeper into the donor pyramid with less staff and redefining roles in advancement, according to the second annual State of AI in Advancement, released in December by […]

10 Indicators For Estate Plan Donor Targeting...

Gender and childlessness have always been among the leading indicators for charitable gifts in estate planning. New research has identified a top 10 list of lifetime characteristics that are most important in predicting charitable transfers. “The Emerging Potential of Longitudinal Empirical Research in Estate Planning: Examples from Charitable Bequests” is based on the Health and […]

Leaders Talk Turkey About #GivingTuesday...

There’s no doubt that 2020 is a year unlike any other in no small part due to the pandemic but Thanksgiving will still be on a Thursday in November. And that means that #GivingTuesday will still be the following Tuesday. Don’t think that donors aren’t willing to be generous despite the difficulties that have come […]

Public Doesn’t Distinguish Between Political, Charitable Fundraising...

When Dr. Evil tells Austin Powers, “We’re not so different, you and I,” near the climax of the 1997 film, “Austin Powers: International Man of Mystery,” the global super villain could very well have been talking about the correlation between political giving and philanthropy. The principles and dynamics involved in both nonprofit and political fundraising […]