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Embracing Inclusion Expands Giving Opportunities...

You know that philanthropy is changing — fast — and today’s donors and volunteers are much more diverse. You can keep fundraising by approaching primarily one type of donor. Those types of practices work well and billions of dollars are raised. But, you know in your heart that you are missing so much more from […]

Donors Respond After Multi-Channel Messaging...

Fundraisers seeking to generate online donations should take advantage of a secret weapon: the standard #10 mailing envelope and its various paper cousins. According to a study from Dallas-based business intelligence firm Data Axle, 29 percent of consumers contributing through an organization’s website do so after being contacted via another channel. Direct mail is even […]

Boomers, Women Lead Nonprofit Donors Worldwide...

If fewer than half of a nonprofit donors are enrolled in a recurring giving program, the nonprofit is behind the curve, according to the 2020 Global Trends in Giving Report, a study from Nonprofit Tech for Good. Globally, 51% of donors participate in at least one such sustaining program, with nearly nine in 10 (87%) […]

Donors’ Priorities, Funding Needs Might Be Diverging...

More than 70 percent of fundraisers are wary of donor fatigue, on top of concerns about budget cuts, hiring freezes, layoffs and furloughs. Fundraisers are concerned about reaching deeper into the donor pyramid with less staff and redefining roles in advancement, according to the second annual State of AI in Advancement, released in December by […]

10 Indicators For Estate Plan Donor Targeting...

Gender and childlessness have always been among the leading indicators for charitable gifts in estate planning. New research has identified a top 10 list of lifetime characteristics that are most important in predicting charitable transfers. “The Emerging Potential of Longitudinal Empirical Research in Estate Planning: Examples from Charitable Bequests” is based on the Health and […]

Leaders Talk Turkey About #GivingTuesday...

There’s no doubt that 2020 is a year unlike any other in no small part due to the pandemic but Thanksgiving will still be on a Thursday in November. And that means that #GivingTuesday will still be the following Tuesday. Don’t think that donors aren’t willing to be generous despite the difficulties that have come […]

Public Doesn’t Distinguish Between Political, Charitable Fundraising...

When Dr. Evil tells Austin Powers, “We’re not so different, you and I,” near the climax of the 1997 film, “Austin Powers: International Man of Mystery,” the global super villain could very well have been talking about the correlation between political giving and philanthropy. The principles and dynamics involved in both nonprofit and political fundraising […]

Fires, Floods, Pestilence Fuel UW Revenue Spike...

Emergency relief funding in response to wildfires, hurricanes and the novel coronavirus (COVID-19) pandemic all factored in some way to a spike in contributions to United Way affiliates around the United States in the past year. The 352 affiliates that reported contributions of at least $1 million to United Way Worldwide in 2019-20 totaled $3.082 […]

Donors Check Watchdogs, So They Think...

Donors might not be intimately familiar with individual charity watchdogs but as many as 36 million donors use the organizations at least sometimes before making a donation, according to a recent survey. The study also shows they really might not know the difference. Authors of “Charity Watchdogs: Ignore them at your own risk,” a 10-page […]

Bequests Don’t Track With Donors’ Recent Giving...

If you’re communicating with your older donors about charitable estate gifts based upon the recency of their donation, your nonprofit could be doing it exactly the wrong way. That’s the warning from Russell James, a professor in the Department of Personal Financial Planning at Texas Tech University in Lubbock, Texas. He discussed his research on […]