Episode 6: Donor retention + diversity in nonprofit tech

July 17, 2018       The NonProfit Times      

Online fundraising trends continue to point to growth within mobile, so it’s not a surprise to see another study confirming what’s been happening of late.

“The State of Modern Philanthropy: Examining Online Fundraising Trends,” from San Diego, Calif.-based Classy,  examines data from more than 3,500 organizations and more than 2.5 million donations. It’s no surprise that mobile continues to grow but there’s a lot more to digest in the study.  Ben Cippolini, director engineering and data insights, and Carilu Dietrich, chief marketing officer, talk about some the more under-the-radar data points in Classy’s first-ever report, including donor retention, particularly as it relates to Giving Tuesday, and some of the things charities should be thinking about when it comes to donor retention.

The 62-page report can be downloaded here.

Fast Forward, a San Francisco, Calif.-based accelerator for tech nonprofits, also released its first-ever report examining the state of the nonprofit tech sector.

Christina Shatzen, director of marking and communications at Fast Forward, joins the program in the second segment to discuss the findings in “The State of Diversity and Funding in the Nonprofit Tech Sector.”

The good news: Gender and racial or ethnic diversity is much more common among nonprofit tech founders as compare with those in the for-profit tech space. On the other hand, women make up only 28 percent of the engineering teams at tech nonprofits.

Overall, tech nonprofits struggle to make the leap from “seed” stage funding to budgets of $1 million; a level only reached by about a third of tech nonprofits.

Data were analyzed from 348 tech nonprofits compiled into Fast Forward’s Global Tech Nonprofit Directory. The seven-page report can be downloaded here.

Fast Forward also recently announced its 2018 accelerator cohort. Each of the 10 tech nonprofits will receive a $25,000 grant; three months of curated training; meetings with more than 100 mentors, access to their peer community; and two Demo Days, where they pitch to hundreds of philanthropists, funders and leaders in corporate social responsibility (CSR).