Episode 1: Donor perceptions and what wealthy women look for when donating

February 21, 2018       The NonProfit Times      

Ron Sellers of Grey Matter Research talks about donor perceptions of nonprofits based on their size, from findings in Part V of “The Donor Mindset Study: How Donors See Large Versus Small Organizations.” The study can be found here.

Elizabeth Dale, assistant professor of nonprofit management at Seattle University, discusses the characteristics of of high-net-worth female donors. She is the lead researcher on “Giving By and For Women: Understanding High-Net-Worth Donors’ Support of Women and Girls.” The study was done in partnership with the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy and can be found here.

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