You’ve spent hours perfecting the copy for your fundraising email. You have a great case for support and a clear request for a contribution. However, even the world’s best copy will fail if the email doesn’t get opened. And no matter how much your donors care about your cause, they will walk away if the post-donation experience isn’t positive.
Looking for a higher yield from promotional emails and mail? Try combining lapsed members and prospective members into a single pool. The results might surprise you, according to executives from the AARP.
Encouraging individuals and groups to raise money for your organization isn’t “Tom Sawyer-ing” them into whitewashing your fence for you. It is creating engagement within your community and raising fun, and funds, for your cause.
The Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) community has grown and will continue to do so. That has implications for the nonprofit sector in everything from hiring to community support, including fundraising.