NPT Instant Fundraising
Newsletter - April 18, 2017
The Nature Conservancy is a leading conservation organization working around the world to protect the most important and threatened lands and waters. Since 1951, The Nature Conservancy has protected more than 120 million acres of land, thousands of miles of rivers worldwide, and operates more than 250 marine conservation projects. Enhanced File and DonorBase available! Contact Britt Perry914-925-2423.
One method of determining donor satisfaction is the mystery shopping test, which uses phone, email and mail to gain information about donors’ experiences with a nonprofit. In his book “The Zen of Fundraising” Ken Burnett reports that tests conducted in Australia, New Zealand and England uncovered discouraging facts about one-time credit card giving, setting up a monthly donor gift, a donor request for specific information and a donor inquiry about a bequest. Burnett said the following information came to light:
Outcomes rule when it comes to grant proposals. Outcomes are the results that nonprofits claim will come about from the proposed grant-funded program. Because funders invest in positive social change, specific and measurable outcomes are an essential element of a successful grant proposal. “It’s not unusual for nonprofits to propose ‘increased awareness’ as their intended outcome,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles, Calif.
It is normal to view people from roughly similar backgrounds in the same light, for example viewing all people from Spanish-speaking (or even Portuguese-speaking countries) as the same.
In her book “Diversity and Philanthropy,” Lilya Wagner illuminates several distinctions about Hispanic countries. For example: