The Nature Conservancy is a leading conservation organization working around the world to protect the most important and threatened lands and waters. Since 1951, The Nature Conservancy has protected more than 120 million acres of land, thousands of miles of rivers worldwide, and operates more than 250 marine conservation projects. Enhanced File and DonorBase available! Contact Britt Perry914-925-2423.
Grant Development Suffers from Brain-Drain
Nonprofit employees frequently struggle with insecure jobs, high stress, long workdays, and compassion fatigue. It’s no wonder turnover is high. High staff turnover is a debilitating drain on accumulated institutional knowledge. It’s a sector-wide problem that definitely affects the ability to secure grant support.
Download Our Free Monthly Giving Starter Kit:Unlock the Hidden Treasure of Recurring Gifts. Six out of every ten donors will stop giving to your organization next year. Improving donor retention is a hidden treasure of funds. You just need the right strategy and the right tools. We created this Monthly Giving Starter Kit to help you retain more donors and raise more money, year after year.
Major Gifts …
Will Cocktail Stories Work Without Cocktails?
If you’ve ever been to a cocktail party, you know the value of a good story. And if you want to reach the largest generation in history, make it a good, detailed one. Get specific about impact, rather than the details of your organization, to attract the attention of millennials, according to Cheryl Stein, vice president of marketing with Ruffalo Noel Levits, a marketing and research firm serving education and fundraising clients nationally.
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And This Just In ….
You can increase donations and visibility when news breaks by having a solid reaction plan in place. That isn’t news. The news is how to activate the plan. At the Bridge to Integrated Marketing Conference in National Harbor, Md., Wendy Marinaccio Husman, account director at Donordigital and Whitney Broadwell, senior resource development officer at International Medical Corps, held a session titled “Use the News: How to Fundraise When the Media Spotlight Shines on Your Organization’s Mission.”
Perhaps philosopher and author James Allen said it best: “No duty is more urgent than that of returning thanks.” Recent research by the marketing firm of John Grain Associates in the United Kingdom suggests the same, and urges nonprofits to take heed and put more effort into their letters of gratitude.