It is said that people are “creatures of habit” who tend to do the same things over and over. That’s certainly the case in fundraising. Donors tend to repeat previous behaviors, including responding to the types of appeals they previously found compelling. Getting donors to repeat their previous actions is critical to donor retention and revenue.
Free Webinar: Benefit Auction Myth Busters III: Join fundraising and benefit auction experts: Kathy Kingston and Michael Upp as they debunk these revenue-robbing myths: Learn more Here!
Cause Marketing …
Shock Top Stuns With Web Visits
Using current events to an organization’s benefit is no secret. What can be confusing, however, it attempting to mine for the next big idea. In a presentation titled “Bridging the CSR/Cause Divide” at the Cause Marketing Forum’s annual conference in Chicago earlier this year, Jake Kirsol addressed the positive effect of supporting causes relevant to a customer base.
The NPT Career Board is a great resource to find quality professionals with experience in the non profit sector. Our goal is to connect Top Talent with Industry Leaders.
5 Things Donors Of Tomorrow Want Today
Older Gen Xers and Baby Boomers might gripe about “kids these days” but shying away from marketing towards millennials, could end up costing you in the long run. Millennials, the generation born between approximately 1982 and 2004, are a bigger generation than the baby boomers and could be key to diversifying your donor base and preparing for the coming generation of donors.
Great ideas fail for many reasons, but great ideas also succeed, often greatly. During the Association of Fundraising Professionals International Fundraising Conference, Kerry-Ann Powell of The Harvest Group outlined the success found by the Martin Luther King Jr. Memorial Foundation in its fundraising effort to build a monument to the civil rights giant. Success, as in $127 million to build and dedicate he monument, direct mail of $1 million per year and $90 average gift.