A large, versatile, direct response donor list, March of Dimes continues to bring success to hundreds of mailers each year. Donor and type of cause sub-categories, demographics, interests, child data, ethnicity, and TargetReady Models® are selectable—and Apogee members can select Apogee donor behavior variables. Wiland modeling is available to Wiland participants. Contact Peggy O’Keefe 402.836.5690.
Social Services, Social Change Must Be Marketed
Some 86 million Americans are pre-diabetic, yet just 20,000 individuals enrolled in a Diabetes Prevention Program (DPP) last year, according to Taz Hussein, a partner at Bridgespan’s Boston office. DPP has about all one could want from a health initiative, Hussein said, it was built off of years of National Institutes of Health research and was applied to a deliverable, community service with the help of the YMCA. But, clients still weren’t biting.
Free Webinar: Benefit Auction Myth Busters III: Join fundraising and benefit auction experts: Kathy Kingston and Michael Upp as they debunk these revenue-robbing myths: Learn more
Social Media …
Something Really Smells (Or Doesn’t)
Nonprofits don’t have a choice -- they have to use social media. Their only choice is how well they’ll do it. This sentiment was shared with participants attending the National Catholic Development Conference event, held recently in National Harbor, Md., by presenter Amelia Burke-Garcia, senior director of digital media for the Maryland statistical survey research corporation Westat.
The NPT Career Board is a great resource to find quality professionals with experience in the non profit sector. Our goal is to connect Top Talent with Industry Leaders.
Diversity Changing Fundraising Methods
The changing culture of America has created a wave of change in the nature of donors and their expectations of an organization. During a session at a recent nonprofit industry conference in Washington D.C, Susan Raymond, executive vice president of Changing Our World, Inc., gave a talk addressing the changing field of attracting donors called “Innovation in the Nonprofit Marketplace: Strategic and Operational Needs.” Raymond focused heavily on the changing demographics of donors through race, gender, and age.
Trying to obtain a corporate sponsorship can feel a little like a first date: exchanging pleasantries and asking what they do, all while trying to figure out if this is someone you could see yourself with long-term. While trying to find the perfect corporate sponsor, there are a few simple tips you can follow to ensure the first date goes well and leads to wedding bells sooner rather than later.