PARALYZED VETERANS OF AMERICA challenges you to meet your fundraising goals by targeting their generous audience of proven direct mail responders. With an average of 175,000 new donors every month, the roll-out potential and national coverage of PVA is unmatched. PVA ENHANCED DATABASE AS WELL AS DONORBASE AND WILAND MODELING PROGRAMS ARE ALSO AVAILABLE. Contact Britt Perryat (914) 925-2423.
Digital Donors Changing Charitable Communications
Digital donors are pushing charities to communicate with them the way they prefer. Millennials identified social media as the preferred method in 43 percent of cases, followed by email at 21 percent. Baby Boomers and Gen Xers both prefer email, 30 percent and 26 percent, followed by social media, 21 percent and 24 percent. Nonprofits across the globe have responded. Three-quarters of organizations worldwide accept online donations. In addition, 95 percent of organizations have a Facebook page, 92 percent have a website and 83 percent use Twitter.
The NPT Career Board is a great resource to find quality professionals with experience in the non profit sector. Our goal is to connect Top Talent with Industry Leaders.
Make Campaign Activities Have An ROI
Planning an annual campaign means clear thinking and clear goal setting, but it also means sitting down to make the right decisions. That requires looking at the possible campaign activities and going ahead with them. During the Association of Fundraising Professionals (AFP) Fundraising Day In New York 2016, marketing specialist Guy Kawasaki emphasized the need to assess possible campaign activities for their effectiveness. That means looking how they will pay off in return for what is put into them.
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Lapsed Donors Probably Still Like You
Reigniting the spark you once had with an old flame is an apt metaphor for lapsed donors. Chances are that they still care about you, but other things in life can easily get in the way of kindling a relationship. The first step to reactivating lapsed donors is changing the way you think about them.
Fundraising can be a difficult, frustrating, exhausting part of nonprofit work, no matter how necessary it is. In an article “Taking Flight” that appears in The Association of Fundraising Professionals (AFP) Fall 2015 edition of its publication “Advancing Philanthropy,” fundraising turnover is a serious problem, but it can be addressed through the McKinsey 7-S Model, which suggests seven steps for effective leadership of fundraising teams.