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Upgrading Donors With Soft Asking
With 30,000 active members at seven membership levels, it would seem natural for the National Baseball Hall of Fame (NBHF) to upgrade the membership of current donors. But according to Ken Meifert, senior director of development, "it isn't something we're interested in.” Headquartered in Cooperstown, N.Y., NBHF asks members for an additional gift, upgrading them into their annual donor fund. “One of the decisions we've made as an institution is not ask people to upgrade their memberships,” said Meifert. “What we do is encourage people to make gifts in addition to their membership fees.” |
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Branding...
5 concepts for "imagining" your organization
Change takes time. In the book, “Five Good Ideas: Practical Strategies For Non-Profit Success,” Nick Saul presents five suggestions for nonprofits that are “reimagining" their organization:  |
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Online...
6 ideas for protecting your intellectual property online
You're proud of your slogan/logo/scientific study. You're so proud that you just radiate sunshine every time you see/hear it. That is, until you realize that someone else is using it, possibly making it appear as if they thought of it. The speed with which information can spread, as well as the need to make connections quickly and effectively, can lead to the use, sometimes unintentional and sometimes quite intentional of someone else's intellectual property (IP). |
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Social Media ...
5 uses for nonprofit blogs
Everybody seems to have an opinion these days. And, all of those thoughts can be broadcast to the world instantly through the use of social media. You probably know all about the uses of Facebook and Twitter for your nonprofit, but have you ever thought about creating a blog? Blogs, which is short for “web logs,” are similar to online bulletin boards. They are online diaries focused on a specific topic, organization, or person, and visitors can leave comments that allow for dialog. In his book “Nonprofit Management 101,” Darian Rodriguez Heyman offers five ways that nonprofits can use blogs to advance their mission: | |
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