December 20, 2011

Mailers Ask USPS To Drop Exigent Rate Case

Direct Response...23 ideas for integrated fundraising

Donors...4 acquisition best practices

Database...9 ideas for prospecting

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Did you know that the technology used to achieve record- breaking fundraising results for the Obama Campaign, United Way, NAACP and Partners in Health is available for your organization at a cost that fits in your budget? Since 2004, Blue State Digital has rewritten the rules on how causes connect with communities, keeping supporters informed and engaged, and transforming passion into action. Contact Blue State Digital’s Tech Sales team at 1-800-273-6164 / bsdtools.com.

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Bookspan Book Club Members make great prospects for all sorts of non-profit appeals! For more information please contact Mary Ann Montalbano 201.865.5800 x2204.

Nonprofit mailers are asking the United States Postal Service (USPS) to publicly withdraw its formal request for approval of exigent postal rate increases that already have been rejected and appealed.

In a letter to Postmaster General Patrick Donahoe, leaders of four mailing organizations said postal officials publicly say they do not want an exigent price increase yet the USPS continues to file pleadings with the Postal Regulatory Commission (PRC) for a $2.3-billion exigent increase. The PRC denied an average 5.6-percent exigent rate increase in September, asking the USPS to come back with better evidence that its financial woes were caused by the recession. The Postal Service filed a new statement last month.

Autism Speaks uses Blackbaud Sphere® and Friends Asking Friends® to manage its Walk Now for Autism Speaks event. Friends Asking Friends enables participants to become successful social fundraisers using email, web, social, and mobile tools to connect with friends & family. Now, the organization is using Blackbaud to help engage constituents in unique ways. Learn more & watch the video online.

Want some great ideas for integrated fundraising? During the DMA Nonprofit Federation conference, Liz Murphy of Red Engine Digital, Lane Brooks of Food and Water Watch, Shannon Murphy of Chapman Cubine Adams & Hussey, Harry Lynch of Sanky Communications and Suzanne Cole Nowers of Nexus Direct offered several ideas, quickly:

More than 103,000 Non-Profits are earning donations this holiday season when their supporters buy holiday gifts though GoodShop.com. Over 2,500 Major Retail Partners including Amazon, Best Buy, JCPenney, Macy’s, Target, Walmart with more than 100,000 coupons. A percentage of every purchase is donated to the customer’s favorite charity.

Try GoodShop.com today.

Read more about GoodShop in the San Francisco Chronicle, Martha Stewart Living and more.

Register your non-profit with us here.

Using the latest in technology and creative thinking has become standard in the nonprofit sector, and that is no less so than with donor acquisition.

Speaking during the DMA Nonprofit Federation conference, Laura Connors of the National Parks Conservation Association (NPCA) offered a look at acquisition best practices, using all the channels now available.

Sometimes prospecting is a matter of hoping there's gold where you look for it, and sometimes it’s having a systematic way of looking for gold in the right places.

Guess which one works better for nonprofit fundraising?

Speaking at the DMA Nonprofit Federation conference, Gretchen Littlefield of Infogroup Nonprofit and Priscilla Ma of Smile Train discussed the brave new world of the prospect database. They called it Next Generation Acquisition Processing: a data warehouse in which data is linked and aggregated to enable newfound intelligence in the marketing campaign process. It contains an organization's own donor data, compiled data, transactional data, prior mail history and response lists in their entirety.