October 5, 2011


NPT INSTANT FUNDRAISING October 5, 2011
 
In This Issue:

15 Ways To Power Cause Marketing Partnerships

Revenue...5 ideas for striving for growth

Direct Mail...5 elements to a successful acknowledgement program

Marketing...4 best practices for the online world

Job Posting of the Week

Did you know that the technology used to achieve record- breaking fundraising results for the Obama Campaign, United Way, NAACP and Partners in Health is available for your organization at a cost that fits in your budget? Since 2004, Blue State Digital has rewritten the rules on how causes connect with communities, keeping supporters informed and engaged, and transforming passion into action. Contact Blue State Digital’s Tech Sales team at 1-800-273-6164 / bsdtools.com.

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A Breakthrough in Donor Data! The NOZA Enhanced Donor Masterfile represents a revolution in identifying donor prospects, providing nonprofits with powerful access to unique new data selections. NOZA offers the most explosive source of donor insight data available. Reach these prospects now to begin the vital relationships fueling your organization's future success! Contact Bruce Hammer at (914) 925-2422, for more information.

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15 Ways To Power Cause Marketing Partnerships

It has become difficult to find the right cause marketing fit these days, as all corporations are placing a higher premium on being social responsible. Advocating for a “smarter” approach, as opposed to the standard practices, Emily Rothberg of accounting and consulting giant Deloitte and Anne Smith of bank Capital One, discussed ways to target corporate sponsorships at the 2011 Bridge Conference.

As opposed to the standard approach, Rothberg and Smith identified the key aspects of their ideas:


The end of the year is just around the corner and the road to your organization’s success can be filled with all sorts of bumps and pot holes. To help you navigate the best course, we’re offering a very important End of Year Road Trip series that’ll make your 4th quarter efforts even more successful.


Revenue...
5 ideas for striving for growth

Empty storefronts. Abandoned houses. People with haunted looks in their eyes, gaunt and emaciated. This is often the look of the Great Recession and its “jobless recovery.”

It might not seem like the ideal time for nonprofit organizations to think of growth, but that concept was emphasized during the recent DMA Nonprofit Federation conference. If nonprofits don’t grow, they stand a chance of looking like the losers.


Direct Mail...
5 elements to a successful acknowledgement program

In our instant gratification society, everyone likes to hear a thank you for the efforts. But for fundraising, is there a way to incorporate a successful acknowledgement program, while positioning your organization for increased donations?

Paulette M. Karas, CFRE, for Marist Brothers and Chris Moore, executive vice president at International Data Management certainly thought so. During their presentation at the 2011 National Catholic Development Conference (NCDC) in Orlando, Fla., the two offered five solutions on how you can turn “thank you’s” into future fundraising dollars.



Marketing...
4 best practices for the online world

Sure, there are a bunch of products out there that claim to help you fundraise on the online world. But there are some simple changes an organization can make to their website and donation forms that can prove a world of difference.

At the 2011 National Catholic Development Conference (NCDC) in Orlando Fla., Brad Duff-Hudkins, senior strategy consultant at Convio, revealed some small techniques that can really put your organization ahead of the game.


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