| |  NCPSSM Members/Donors are active senior citizens who have responded to a direct mail appeal requesting donations and/or signed a petition to Congress to preserve Social Security and Medicare benefits. Available: Environmental Donors; Catholic Donors; Veteran Donors. Profile: 96% age 55+, 50% married, 87% retired, 73% homeowners, and 28% internet connected. Petition signers have not donated any money. Contact Peggy O’Keefe 402.836.5690 | Editor’s Note: It seems like everyone is talking about social media these days. Join Idealware for a five-session hype-free online course, "The Social Media Decision-Maker's Toolkit," to prepare to lead that conversation: http://www.idealware.org/upcoming-idealware-courses Digital Revolution Is More Than Technology Nearly nine out 10 Americans (88%) believe that digital technology can turn interest in a cause into a movement more quickly than anything else. Four in five adults (81%) agree that digital technology has created a fundamental shift in how social change occurs. And, online advocacy is not a fad, with 65% of adults who participated in a Walden University/Harris Interactive poll believing that using social media is here to stay. Americans believe that digital technology enhances social change by making it easier to do many things, particularly following news and events related to social change (79%) and increasing awareness about social change issues or needs (77%). | |  Williams-Sonoma offers donor information on their buyers from the Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, and Williams-Sonoma catalogs. WSI buyers have the discretionary income to donate to today’s important social, environmental and health causes. Test your campaign today! For more information, contact Anna Feely _at 201.865.5800 x2113 or annafee@sms-inc.com | Advocacy... 5 ideas for spotlighting your mission Mission, you remember that, right? It’s easy to lose sight of mission during the constant demands of running an organization day to day, but it is also important to keep constituents, donors, anybody, actually, aware of the mission.  | |  Join CDS Global and The NonProfit Times on October 13th for their upcoming webinar What Keeps You Up At Night? Creating Systems to Deal With Nonprofit Challenges. Speakers Brett Ridge,and Barry Spear will touch on the different challenges nonprofits today face and offer insights to how and what you can implement with systems and processes to alleviate these everyday challenges. | Finance... 6 'musts' the recession changed Brother, can you spare a fundraising idea? The Great Recession has been felt in the nonprofit sector, where many operations have been hampered as organizations hear more and louder calls for their services and donors feel increasingly cash strapped.  | Direct Mail... You have to be in it (a mailbox) to win it As George Carlin said, the trouble with experience is that we don't get it until after we need it. Nonprofit decision-makers would love for the Great Recession to be over so they can put the bitter experience behind them, but the economy is still mired in a recovery that nobody notices. During the DMA Nonprofit Federation conference, Craig Finstad of the American Lung Association said that his organization has learned lessons about mailing during the recession, and he passed some of those lessons along.  | |