July 27, 2011

Giving Graduates For Educational Institutions

Fundraising...7 elements of institutional giving

Donors...9 ideas for engaging alumni

Management...5 parts to a fundraising framework

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DonorBase is a non-profit cooperative prospecting database devoted exclusively to non-profits and fundraisers. Comprised of unduplicated records supporting organizations in the animal, environmental, health, international, public benefit, religious, humanitarian and political sectors. It is available for acquisition prospecting and lapsed donor re-activation.

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Reach 643,000+ total buyers from International Masters Publishers. IMP serves a wide spectrum of interest areas ranging from cooking, the crafting, wildlife to home repair, computers to inspirational stories. Fundraiser rate is $75.00/M. For more information please contact Mary Ann Montalbano 201.865.5800 x2204.

By Samuel J. Fanburg

Unsurprisingly, more than three-quarters of fundraisers have grown weary about a White House plan to limit charitable deductions, believing the passage could result in a precipitous drop in contributions.

This is a finding found by the Association of Fundraising Professional (AFP) “Quick Poll,” conducted from April 18-June 19. With 525 responses, results indicated that more than half of respondents supposed the passage of the FY2012 budget would have a “significant” impact on donations.

Nonprofits can learn a lot about themselves by going through what their clients or donors experience, going on the Website, or dealing anonymously with an employee or volunteer.

During the 2011 Bridge Conference, Bridget L. Brandt of Sage Business Solutions emphasized the importance of knowing an organization from an outsider’s perspective. Part of that, she said, can be accomplished by conducting surveys, but she also cautioned that surveys must be done judiciously.

Two roads diverged in the woods, online and offline, and I took one instead of the other.

Robert Frost might not approve of the use of his image, but today’s nonprofit marketers should be aware that they do not have to choose one road and forgo the other.

With online fundraising, content is important. Don’t forget the content.

With online fundraising, technology is important. Don’t forget the technology.

So, which is more important? Both are important. During the recent Bridge Conference, Shabbir Imber Safdar of The Safdar Group tried to put things in perspective.