Keep Your Email From Being Blacklisted Online...3 Steps to Higher Search Engine Placement Going Electronic With Donor Recognition Keep Your Email From Being Blacklisted Getting your email messages flagged as spam used to be as simple as using capitalization, exclamation points or the words “Free Viagra” in the subject line. As communication becomes increasingly Web-based, staying out of trouble with the email police has become more complex, with Internet service provider (ISP) algorithms and security provisions changing daily. Andrew O'Halloran, chief privacy officer and manager of Industry Relations at Cypra Media in Montreal, said there are three main steps a nonprofit should follow in ensuring it does not get blacklisted for alleged spamming. First, an organization should state why it wants to collect a constituent's email address and the reasons for the emails. Second, have a “captcha” on your Web site to have the person enter a phrase, which prevents people automatically signing up for emails when that is not their intent, as well as blocking “bots” or automated computer programs from signing up for your email lists. The third idea is having a double opt-in process, in where the recipient must confirm they want to receive emails from your organization by opening a confirmation email through the address they have given, and clicking a link. “The subscription process is key, and you really want to focus on targeting,” O'Halloran said. “Not everyone is interested in blanket newsletters. Some are content-specific, and you want to be analyzing the information you get in terms of opens, clicks and complaints.”  | 60,000 eyes can't be wrong a month!
Search hundreds of nonprofit jobs
Post your jobs and reach qualified nonprofit candidates |
Online... 3 Steps to Higher Search Engine Placement How can you get your Web site to show up higher in results from search engines like Yahoo! or Google? It doesn't take complex technical skills to get started. Just a little elbow grease can take you a long way. * Define keywords for which you'd like to be found. Think through the words that describe your organization, programs and key staff members. For each important Web site page, make a list of at least a few key phrases for which you'd like to place highly. * Add the keywords to the relevant pages. Make sure to include the keywords you defined multiple times in the text that appears on that page, giving priority to page- and section-headers in larger, more prominent fonts. * Get others to link to you. The more people link to your key Web page, the better. Make sure you're in relevant directories and listings, and ask partners to link to you. You can also link to your own site from any other sites or online tools you can post to (such as a Facebook profile or online communities). Consider posting and promoting great content that others will be compelled to link to. If you can get them to use your keywords in the text they link to you, all the better. There are more technical methods of ensuring high placement in search engine results, but for the vast majority of sites, these three straightforward steps can make a big difference. – Laura Quinn Going Electronic With Donor Recognition Windrush Farm Therapeutic Equitation, a horse farm in Boxford, Mass., runs its Stars Program each holiday season. Donors buy a star, write a message on it and use it to decorate a Christmas tree. The Stars Program opted for a viral campaign last year, allowing it to expand and inspire, resulting in a 30-percent increase in money raised. Jennifer Tartaglia, director of development at Windrush Farm, said the charity raised $4,000 through the use of a Memsaic virtual fundraising wall, a new take on the age-old model of donor bricks. Memsaic gives donors a chance to contribute to a cause and personalize their donation with pictures and messages on the $10 and $15 “bricks” they buy online. Every nonprofit wants to recognize donors in some way, shape or form. Most of the time the recognition is in the form of one of the old, tried and true trinkets. Technology is starting to have more of a say in the process, the virtual wall being such as example. Click Here to Read Complete Article... Don't Forget Us!
Changing positions? Or have you moved to another organization? Then, make sure you still get NPT's family of enewsletters by simply updating your profile Copyright @ 2010 The NonProfit Times | 
The Leading Business Publication For Nonprofit Management
