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 Tell-a-friend! | Technology Conversation Without The Heartache In the movie “Desk Set,” the employees in an information reference office headed by Katharine Hepburn felt threatened when Spencer Tracy was brought in to computerize the department. Kate’s girls, thinking they were going to lose their jobs, resisted the new approach, and Spencer couldn’t understand their lack of cooperation. In the end, humans and computers learned to work together and everyone was happy. Kate and Spencer even fell in love. It makes a good movie scenario, but in fact, introducing new or updated technology can ruffle feathers in any organization. In the chapter titled “Managing Technology Change” that appears in the book “Managing Technology to Meet Your Mission,” edited by Holly Ross, Katrin Verclas and Allison Levine, Dahna Goldstein advises nonprofit managers to start a conversation with staff about technology change before it happens. To Read Complete Article Click Here...
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| 3 Small Tests On The Web Can Bring Big Results Amnesty International USA had two major goals when looking at multivariate testing for its Web site: raise more money and acquire new donors. Isn’t that what every nonprofit wants? Nick Allen, CEO, and Dawn Stoner, senior account executive, both from Donordigital in Berkeley, Calif., and Milo Sybrant, online fundraising manager for Amnesty International USA, shared some results of the testing at NTEN’s 2009 Nonprofit Technology Conference. Small changes can make huge differences, positively and negatively, but nonprofits need to test the results to see what wins. Here is what they found: - Email appeal landing page. For this test, there were three possible variations for two test variables, the header and the button. The button differed on color, size and copy. The best performing creative lifted the conversion rate by 22 percent and raised $3,000 more than the base.
- Google search donation page. Amnesty International USA tested four variables: introductory text, mission copy, gift string layout and one column versus two column forms. In one month, the winning creative increased conversion rates by 40 percent and netted $72,000 in incremental revenue in that month.
- Email donation page with an A/B test. The hypothesis was that non-donors on the email file would respond to conservative gift strings. But the organization decided to test this theory out. The conservative gift string had a 15 percent better conversion rate but only raised 1 percent more money because the smaller suggested amounts reduced average gift size.
| 5 Options For Working Without An Office Remote access means that you can operate the functionality of an application without having to be in a specific location, according to Grant Howe, vice president of research and development at Sage based in Irvine, Calif. Before you look for a hosting partner, make sure you set out criteria for a reputable partner. Examine how long the vender has been in business, proper accreditation and customer support reputation. Look for a vendor that wants to address all your needs instead of selling you a solution. Howe explained that there are many ways to gain remote access at the NTEN’s Nonprofit Technology Conference. Here are some options: - Co-location. This uses your server located at the provider’s datacenter. You are using the provider’s power, network and Internet and the monthly fee is based on the usage. You maintain the servers, services and applications. Howe said this is best if you have a full IT staff but not a datacenter.
- Hosting. This option you use the provider’s server at the provider datacenter. You are still using the provider’s power and network with a monthly fee on usage, but the provider has the job of maintaining and managing servers. You are responsible for services and applications. It can take some of the burden off your IT staff and might reduce some costs.
- Managed Service Provider. You maintain and manage the applications while the provider takes over servers and services. If you have an inexperienced IT staff, this may be the option for you.
- Application Service Provider. Forget about the server, services or applications. This option gives you remote access to applications with other customers. Payment may be monthly or by contract.
- Software-as-a-Service (SaaS). You also don’t have to think about servers or services with this option. This is built over the Web and providers are usually the software manufacturer of the application.
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