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NEWS Charities And Snowflakes – No Two Alike TIPS Section Social Media …
5 ways to selling social media to management Donors …
4 standards for acknowledging donors Fundraising …
8 ideas for monthly giving benchmarking Advertisement
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Charities And Snowflakes – No Two Alike
No two donors are the same and their giving patterns reflect not only their ability to contribute to your mission, but their preferences and commitment to your work. Around the world, charities are raking in the dough with beefed up monthly giving programs and reaping the benefits for years to come. At a session entitled “Monthly Giving Benchmark Studies: From the U.S., Canada & Around the Globe,” Jonathon Grapsas, regional director of Pareto Fundraising, North America, based in Ontario and Carol Rhine, senior fundraising analyst for Target Analytics, a Blackbaud Company based in Charleston, S.C., examined how monthly giving patterns are shaping the sector and where giving is headed worldwide. Monthly giving is certainly catching on with Americans, but in comparison to other countries, the U.S. is just getting started. According to a summary of findings from a 2009 donorCentrics Sustainer Giving Benchmark Analysis based on 16 different U.S. organizations, Grapsas said 10 percent of donors gave recurring gifts over the year, accounting for 21 percent of median revenue as a percentage total. Those who give recurring gifts tend to be younger, he said, and also give significantly more per year than single-gift donors. Click Here to Read Complete Article... TIPS Section
Social Media …
5 ways to selling social media to management The array of social media is here to stay. The only question is how will it change over the next few years. One issue that could arise in any nonprofits is management resistance to the use of social media for a nonprofit's purposes. Although social media can cut across many generational lines, it is still predominantly used by younger people who often are not in high management positions. Further, many managers are comfortable with what has worked over the years and are hesitant to rock the boat. Convio, a provider of software and services for nonprofits, has published a booklet titled “Going Social: Tapping into Social Media for Nonprofit Success” to provide basic information about social media. “Going Social” offers five tips to “Sell” a social media strategy to management. The most important thing is to have a social media strategy defines. Once that is done: * Focus on the alignment between your organization's goals and social media objectives. * Detail the level of thought that went into the proposal, highlighting how your strategic planning goes beyond just using new tools. * Highlight measurable objectives. *Show examples of similar organizations. * Accentuate the benefits of having a deeper relationship with supporters, and discuss how social media can develop this in an ingoing manner. Donors …
4 standards for acknowledging donors Your parents taught you to say "Thank you" didn't they? So, what makes it any different when you receive money from a donor. Gratitude is extremely important, but as Janet L. Hedrick points out in her book “Effective Donor Relations” a crucial part of thanking a donor for a gift is acknowledging that you received it. Hedrick goes on to say that there are four critical factors for an effective and authentic acknowledgment. They are: * Promptness. A standard should be established by the development office for the time frame in which an acknowledgment or note will be in the mail. A phone call or email can go out as soon as the donation is received. The maximum time frame from receiving a gift to mailing a written acknowledgment should not be more than 48 hours. * Personal. An impersonal acknowledgment does not convey sincere gratitude. A donor can usually recognize a letter that is generic. With available technology, it is usually easy to personalize a letter quite effectively. * Appropriate. The acknowledgment should be appropriate for the specific donor as well as for the specific gift. * Informative. An acknowledgment letter or a phone call, email message or handwritten note provides an organization with an opportunity to share information about itself and its mission. This information should be factual.  | www.nonprofitjobseeker.com Dec Job Posting Specials
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Fundraising …
8 ideas for monthly giving benchmarking Predictability that really is predictable would be a huge help to most nonprofit organizations, but knowing what's around the next corner is an adventure almost any time. At the DMA Nonprofit Federation New York Nonprofit Conference, Carol Rhine of Blackbaud and Jonathon Grapsas of Pareto Fundraising presented the findings from the 2009 donorCentric Sustainer Giving Benchmarking Analysis. Among the findings for U.S. nonprofits: * Recurring donors make up a small proportion of donor files, and their numbers are growing slowly, if at all. * Donors who give recurring gifts tend to be younger than single-gift donors, but both types have similar income and gender profiles. * Donors who give recurring gifts give significantly more per year than single-gift donors. * The majority of recurring gifts are given via either credit card of electronic funds transfer (RFT). A minority of the gifts are given by cash or check, which is the usual method for single gifts. * Only a small percentage of donors give both recurring and single gifts in a single year. * Over time, recurring donors who give for many years in a row settle into recurring-only giving and rarely give additional gifts. * Extremely low percentages of single-gift donors already on an organization's file convert to recurring giving each year. The likelihood that a donor will convert to recurring giving decreases with the number of years has been on the file. * Organizations with large sustainer giving programs use a wide variety of channels to acquire new donors directly into the recurring giving program. Don't Forget Us!
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