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NEWS Charities Push To Block Changes To Estate Tax TIPS Section Communications …
Getting your facts correct Fundraising …
Seniors, boomers and getting their attentions Corporate Giving …
4 things to remember about the partnership
Charities Push To Block Changes To Estate Tax
A prominent advocacy organization for nonprofits is urging its members to take action against changes to the estate tax rules being proposed in the controversial tax deal agreed to by President Obama and Republican leaders.
The estate tax and take home pay are the most interesting parts of the deal for the nonprofit sector. The tentative tax deal includes a provision that would set the estate tax exemption level and rate at $5 million and 35 percent for two years and any tax to $10 million for couples. On its Web site, Independent Sector urged nonprofits to pressure their representatives “to oppose any effort to weaken the estate tax beyond 2009 level of $3.5 million and a tax rate of 45 percent.” Click Here to Read Complete Article... TIPS Section
Communications …
Getting your facts correct Journalists look for the facts, and your organization could give some to them. Your mission might make your organization an expert in a field – whether it's an animal organization about pet care or a homeless shelter facing an influx due to the economy. Fact sheets can beef up a media kit package and provide important information, according to Janet Rice McCoy, assistant professor at Morehead State University, and Jeanette Drake, associate professor at Kent State University, at a Blackbaud users conference. Here's what you need to know: * Types. There are plenty of different fact sheets. You can give a history, timeline, question and answer or myth buster information. * Choosing format. Figure out your audience to determine which fact sheet will work best. Try to keep context and objectives in mind. * Organization. Bullet points can break out information in an easy to read format. Use numbers when something needs to be listed in numerical order or a “Top 10” list. * Background. Anyone can make up a fact sheet -- journalists need to know that you have some authority in the area. Make sure to include a sheet in the media kit about your organization's history and experience. If someone in your organization is acting as an expert or spokesperson, try to include a biography and press photo. Fundraising …
Seniors, boomers and getting their attentions The longer people live, the older they get. Once you have come to grips with that, it is good to realize that as people live longer (and therefore get older), they represent a growing segment of the population. That means they also represent a growing number of the donor pool. Speaking at a Direct Marketing Association conference, John Mills of AmMed Direct and Paula Cometto Milam of Victor Results Advertising spoke about Healthcare Multi-Marketing: Wooing and Winning Seniors and Boomers. For them, success is grounded in knowing the audience. It's more than just demographics and psychographics. Their audience is comprised of consumers diagnosed with diabetes, a Medicare audience, seniors (age 64-76) and, secondarily, Older Boomers (55-63). Rather than just sell to people with diabetes, they remind them to monitor their blood sugar levels regularly, carefully consider what they eat each day and keep weight off. Further, Mills and Cometto Milam said they are aware of the following information. About Seniors: * Lower income seniors: most are living off Social Security. * They often live in multigenerational households. * They often have other ailments. * They are consumers of media: TV, radio, and direct mail. * Messaging that works: family values, something that's economical, All American apple pie. Older Boomers: * Most still work full time. * They have higher income. * They are more highly educated. * They want to avoid “getting old” at all costs.  | www.nonprofitjobseeker.com Dec Job Posting Specials
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Corporate Giving …
4 things to remember about the partnership No one knows for sure what the future holds, and this can be especially true for corporate giving. The economic meltdown caused a vast re-thinking in many corporate boardrooms. Rob Blizard, the director of gift planning for the Washington Animal Rescue League in Washington, D.C., has checked with several fundraisers and observers of the sector, and he has found that several items are worth keeping in mind about corporate donors and potential donors. *What's in their wallets? Some projections show corporate giving staying flat or even decreasing down the road. Companies will become more strategic, aligning social and business objectives more closely, engaging employees more and leveraging resources other than cash. * Some good news. Hard to believe, but several professionals predict good news on the long-term horizon. If corporate decision-makers see a positive effect for business from philanthropy, they will be more inclined to support it. Also, younger or later-generation executives will be more inclined to donate to nonprofits. * The need for partnering. Nonprofits must examine the specific motivations of a narrower group of corporate decision-makers and what they require from the transaction of a major contribution. No longer are such gifts about writing a check to fulfill a public duty. * Being responsible. Future corporate donations will be heavily influenced by companies' need to inform consumers of their commitment to causes that their target consumers care about the most. Don't Forget Us!
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