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NEWS Quality Of Life Worse For Majority Of Americans TIPS Section Online...
6 advanced social media techniques Donors …
9 profiling ideas for understanding giving Management...
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Quality Of Life Worse For Majority Of Americans Coming out of one of the longest and most severe economic recessions since the Great Depression, Americans are cautiously optimistic that their community and the issues that matter most in their communities will improve. However, according to the Y Community Snapshot -- a national survey conducted by the Y to better understand how Americans feel about their communities today -- the majority (66 percent) say the current quality of their community is worse than it was a year ago. Among the chronic issues people are worried about in their communities: crime and violence (59 percent); access to quality healthcare (46 percent); poverty (41 percent) and negative youth behaviors (39 percent). But with concern comes a feeling of obligation, and people across the country are looking for ways to make positive personal and social change. In a uniquely American spirit, people across the country ranked themselves, along with family and other community members, as having the biggest obligation (34 percent) and greatest opportunity (30 percent) to effect change in their community – even more so than federal, state or local governments. And they are walking the walk by getting involved to make a difference – a full 72 percent reported having contributed goods or services in the last year and nearly two-thirds (64 percent) have donated money to a worthy organization. Click Here to Read Complete Article... TIPS Section
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6 advanced social media techniques First, there was mail, and then the telephone. Fundraisers figured out how to use both to their advantage and thought that was all they needed to know. Then came the Internet, and things have not been the same since. In the rapidly changing nonprofit sector, social media has become the new buzzword for efficient fundraising through reaching out to people and spreading the word about mission. Online fundraising provider Convio has published a booklet titled “Going Social: Tapping into Social Media for Nonprofit Success.” The booklet offers advice about using social media, but it even goes beyond basics to offer the following advanced techniques and tactics.
* Create a customized listening dashboard using iGoogle. Pull in RSS feeds of Twitter mentions, blog searches and vertical specific news. Use this as your homepage for monitoring your online brand and supporter activity.
* Develop a communications calendar and create assignments or owners who can commit to activities/content creation.
* Provide as much pre-defined content as possible for users (and bloggers) to share on their own including tweets, Facebook posts and details around an event.
* Allot time during a campaign to respond to online conversations and inquiries and to acknowledge participants.
* Designate employees and volunteers to "cover" live events and conferences they can monitor and engage with supporters who are sharing insights about their experiences.
* Tap into your influencers. Personally reach out to and start a relationship with highly influential online users and the media. Donors …
9 profiling ideas for understanding giving Any nonprofit needs to know itself. What is also helpful, however, is knowing the organization's donors. Having an understanding of who they are, what motivates them and when and how they'll give is an integral part of fundraising. At the DMA Nonprofit Federation's New York Nonprofit Conference, Don Austin of InfoGroup outlined some of the donor profiles that are available to fundraisers, but he also provided information about those sources. That is because in order to know something about donors it is important to know about the sources of information about donors. Austin said that the following places provide data that can provide a description of donors: * Census data. This is the least expensive and the least accurate, because it applies to relatively large geographic areas and is not household specific.
* Geodemographic. This material categorizes "neighborhoods" into many different segments generalizing on known household data (Prizm is an example).
* Compiled demographics and lifestyle. They provide very comprehensive information on household demographics and interests.
* Purchase behavior. This includes catalog, retail and Web transactions
* Social networking data. This provides such information as number of friends, for example. Further, Austin said that the type of data depends on the organization's objectives. For example:
* Planned giving prospecting: age and income.
* Major gift prospecting: age, income and wealth rating.
* Marketing/corporate relations: age, income, lifestyle.
* Donor acquisition: age and lifestyle. Management…
10 pieces of leadership advice It has been said that good leaders are those whose followers would lead them into hell. Unfortunately, that's just where many leaders do take their followers. Leadership cannot be defined easily, nor is there a one-size-fits-all approach to it, but Larry G. Raff of Copley Raff, Inc. and Maribeth Canning of Winchester Hospital offered advice about both leading and developing leadership at the Association for Healthcare Philanthropy 43 rd Annual International Conference. They offered the following items: • Show your humanity and vulnerability. It is endearing, shared and remembered.
• Keep your sense of humor. It acknowledges the humanity of others and builds teams.
• Learn to day “I don't know.” It can give you a reason to get back to someone.
• Look for what is missing. Not just what needs to be improved.
• Keep grounded during emergencies. Use the “24 Hour Rule” – when possible, don't make a decision for 24 hours.
• Take the “30,000 foot view.” Pull back to take the long view of problems and situations.
• Avoid dwelling on the past. Apply lessons from the past to the future.
• Keep trying new things … innovate.
• Don't be known as a good starter but poor finisher. Make sure the plan and process are sound.
• Remember “Do as I do.” The principle of leadership development by personal example applies to all levels of management and interaction. Don't Forget Us!
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