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News: Hispanic Donors: Family Ties Can Help Tips Section: Donors …
7 ideas for finding and keeping mid-level donors Marketing …
Reaching across generations Legal …
5 cause-related regulations to beware Hispanic Donors: Family Ties Can Help
Teletón, a Mexico-based charity that helps disabled children, puts on a radio and television telethon to raise money each year. Teletón wanted to expand to Hispanics living in America, the country with the second largest Hispanic population, and acquired more than 67,000 new donors in just 30 hours. The United States demographics are changing dramatically -- minorities will be the majority by 2042, according to the U.S. Census Bureau. And the Hispanic population will jump from 46.7 million to 132.8 million by 2050 -- 30 percent of the United States projected population. The purchasing power for Hispanics will also increase significantly -- from $860 billion in 2007 to a projected $1.2 trillion just by 2012, according to “The Multicultural Economy Report” study released by the Selig Center for Economic Growth at the University of Georgia’s Terry College School of Business. Fundraisers who want to reach Hispanic donors will have to speak the language -- both literally and figuratively, according to Michael Saray, president of Michael Saray Hispanic Marketing in New York City, a Direct Marketing Association conference. Click Here to Read Complete Article... Tips Section:
Donors …
7 ideas for finding and keeping mid-level donors Creating a mid-level donor club can cultivate highly reliable donors who aren’t at the major gift level, according to Lynn Edmonds, president, and Bryan Terpstra, fundraising vice president, both of L.W. Robbins Associates, in Holliston, Mass. The duo explained that a mid-level donor club can positively impact your organization during Blackbaud’s Conference for Nonprofits, and shared these seven steps to grow a mid-level donor club: * Create a distinctive brand. Every club offers some sort of distinction, and your mid-level donor club should be no different. A special name that incorporates your mission can make your donors feel appreciated. Carry that distinction into any special appeals you send to just club members. * Determine donation levels. Recognize different giving levels and brand the donations into categories. Make sure the gifts are within reach, but always encourage donors to increase their gifts. * Create club benefits. Benefits can be tangible, like a decal, or intangible, like recognition in the newsletter, or a combination of both. * Develop an invitation series. Cultivate donors that are close to reaching the mid-level club donation target for the club, or invite higher, mid-level donors to the major gifts program. * Special acknowledgement. Thank your mid-level donors for their gifts, either in a mailed thank-you note or personal phone call. * Promote the giving club. Make sure that the club is mentioned on the Web site, renewal mailings and any other communication channel. * Maintain and grow the program. Constantly try to initiate donors into the mid-level club and promote some people that are already in the club into the major gifts program.  | Looking for a job or do you need to fill a position in the NonProfit Sector? Let NPTJobs help you in your search! www.nptjobs.com |
Marketing …
Reaching across generations Talking ‘bout my generation? At the DMA Nonprofit Federation New York Nonprofit Conference, Vinay Bhagat of Convio, Colleen McCulloch-Learch of Edge Research and Milo Sybrant of Amnesty International were talking about all the generations. They offered insights into Matures, Boomers, Gen X and Gen Y: * Matures. Their defining values are premeditated giving, loyalty (but guardedly so) and scrutiny. They are the largest annual contributors, and are tracking/direct mail responsive. However, they are the smallest cohort and shrinking, and they are less open to new appeals.
* Boomers. Their defining values are that their giving is more planned, they have efficiency/overhead concerns and two in 10 are retired. Their value lies in the fact that they are the largest cohort: they have the size, the dollars, the income. * Gen X. Their defining values are that they are peer-motivated, their support is random and emotional, they are concerned with time vs. money and they make an online connection. Their value lies in the size of their gifts to top charities, lifetime giving, low-cost appeals, the fact that they are viral promoters and they are the most educated and have the highest income. * Gen Y. Their defining values lie in a view that it is time to give back, they want to know what is in it for them and they make an online connection. Their value lies in their sheer size and long life span, as well as lower-cost appeals and the fact that they are active supporters and promoters.  | Watch our next Bi-Weekly Broadcast on Nov 3
View other videos from our Library: What's In The Heart of Donors
A recent Heart of the Donor survey looks at who gives to charity, what causes they support and why they give. Nonprofits Fueling Detroit’s Comeback
Detroit has become the convenient poster image of all that is ailing the U.S. economy, the nation’s inner cities and the idled American workforce |
Legal …
5 cause-related regulations to beware As increasing numbers of nonprofits find that cause related marketing can help in their fundraising, many have also found that increased visibility can bring increased scrutiny. This can result in increased legal problems, which can be costly both in immediate legal costs and long-range revenue acquisition. Speaking at the DMA Nonprofit Federation New York Nonprofit Conference, Clifford Perlman, a partner in the law firm Perlman & Perlman, LLP, outlined some of the aspects of cause related marketing regulation that should be of concern to nonprofit managers. Perlman said that cause related marketing can be defined as a commercial marketing partnership between a business and a nonprofit entity to market an image, product or service linked to a social cause or issue, for mutual benefit. Perlman cautioned that:
* Many state regulations protect against potential consumer fraud or deception and to ensure that the funds raised are used for the charitable purposes as advertised.
* Regulations can potentially subject the cause related marketer to the laws of every state, including registration requirements.
* Advance registration for both the for-profit and nonprofit is required in Maine, Massachusetts and Alabama. Hawaii requires the for-profit to file the contract.
* About 20 other states regulate campaigns in some manner.
* Registration typically includes filing a registration statement, paying a filing fee and posting a bond. Don't Forget Us!
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