October 5, 2010

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News:

Engaging The Top 1% Of Your Community

Tips Section:

Database …
5 steps to secure your organization

Communications …
Don’t let a crisis sneak up on you

Fundraising …
14 trends and omens

 

Engaging The Top 1% Of Your Community

During Shelby Tarutis's time as a Peace Corps volunteer, she worked as a nutritional health educator focused on women and children in The Gambia, a West African nation surrounded by Senegal.

More than 27 years after her first experience in The Gambia, Tarutis is still dedicated to the cause and serves as executive director for The Gambia Health and Education Liaison Project (GambiaHelp). The volunteer organization supplied more than 25,000 books and created computer labs and other educational projects for 10 years.

Now, Tarutis is excited about the Web site, Africa Rural Connect (ARC), created by National Peace Corps Association, which is trying to harness the experience of past Peace Corps volunteers, scholars and those living in Africa to create change in the continent.

Click Here to Read Complete Article...


Tips Section:

Database …
5 steps to secure your organization

It's a wired world we live in these days so it's vital that charities ensure that they secure their organization and its data and information.

Jake Marcinko, information security manager, and Jon Olson, general counsel, presented several steps nonprofits can take during last year's at Blackbaud's annual Conference for Nonprofits in Charleston, S.C.

* Take a consolidated approach to compliance and security: Don't focus on compliance, focus on general security.

* Designate responsibility for the information security program: Recognize that data protection is not just an IT problem and empower those responsible for setting policy.

* Take stock of what you possess: Conduct an assessment of information assets, checking files and computers for what information you have and where it is stored.

* Keep only what you need: Scale down what you store on devices connected to the Internet and don't collect Social Security numbers out of habit or convenience.

* Protect the information you keep: Effective security covers data on you network and all devices, including laptops, Blackberries, etc.

 

Communications …
Don't let a crisis sneak up on you


The best time to deal with a crisis is before it happens. Of course, you don't know when a crisis will crop up, so it's vital to be prepared when it does.

Devon Dougherty, vice president at Memorial Medical Center Foundation in Long Beach, Calif., presented “Communicating During Times of Crisis,” a session during the Association for Healthcare Philanthropy (AHP) international conference in San Francisco. All stages of crisis response can at least have some portions planned.

* First, it's important to know your organization, from programs to volunteers, and make its mission clear. Find the skeletons so you know what to expect.

* Before the crisis, be sure to form a crisis team and outline messages while gaining support. Structure a command post and train a spokesperson.

* During the crisis, attend to the immediate needs and follow the plan. Provide regular communications and updates and make course corrections as needed, Dougherty said.

* After the crisis, be sure to critique and evaluate your organization's response, identifying strengths and weaknesses. It's also important to remember to get back to business.

Fundraising …
14 trends and omens

Many of folks might not know where they're going until they get there, but that lack of direction generally won't cut it in the nonprofit world. In fact, it is an almost sure route to disaster.

Having an idea of what's ahead is extremely helpful, and that includes knowing where the roadblocks, potholes and dangerous turns lie. In his book “The Zen of Fundraising,” Ken Burnett wrote there are several troubling trends and omens in the sector. They are:

* Donors nowadays are much more discerning and more savvy.

* Traditional fundraising methods continue to be less and less viable.

* Worried donors increasingly hang on to their cash.

* We face a possible decline in bequest income and in major gifts as well.

* Resistance to fundraising direct marketing is increasing.

* The hippie generation will turn out to be lousy donors.

* We are putting off more donors than we inspire.

* Too many fundraisers are chasing too few donors.

* Public alarm at the cost of fundraising is evident.

* Donors resent the big business appearance of many nonprofits.

* New legislation is being passed to protect donors and control fundraisers.

* Finding new donors is becoming unacceptably expensive.

* Soon it will be a simple matter for donors to cut fundraisers out of their lives completely.

* Short-term gain equals long-term suicide.

 

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