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is accomplished through appeals to individuals who have a deep conviction to alleviate
poverty and disease in the U.S. and worldwide. Contact Jed Dorney at (914) 925-2476. |
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| Changing One Things Changes Everything It is easy to gauge the change that has occurred in the world since the middle of 1914 (the eve of World War I) until today, but stop and think about the change that has taken place just in the past 10 years. During the recent Social Capital 2010 Conference in Washington, D.C., Brian Reich, managing director of little m media, pointed out that change, largely but not exclusively technological, has been big and has happened fast. The change has been so profound that organizations need to change everything if they wish to change anything. The passion and interest of individuals must be re-focused and re-directed. An audience expects a commitment to a cause to have a meaningful, measurable impact. Reich’s invitation to act includes the following: - Think bigger. The potential for technology and the Internet to redefine how people look at serious issues, how they get involved and what actions they take are huge. Instead of striving to build a mass audience, organizations should consider what small, dedicated, passionate audiences could achieve.
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| | Fundraising …
The package just might be on the truck Myths abound during these economic times, according to Jay Fiske, CEO and co-founder of MaestroSoft, Inc., in Bellevue, Wash. People are skittish about finances and although there is a glimmer of hope, some are still doubtful about economy rebounding to its former place any time soon. Fiske explained some myths about holding auctions at Blackbaud’s Conference for Nonprofits in Charleston, S.C., and how you can get your facts straight. Here are his myth busters: Myth: A down economy hurts all fundraising activity.
Fact: Some fundraising actually thrives during a tough economy. The trick is finding what works for your organization and making smarter decisions. Myth: People are less generous in a down economy.
Fact: People are sometimes more generous, but there might be fewer people giving. With unemployment soaring at more than 10 percent, the highest since 1983, there are fewer people who have the ability to contribute the dollars they did in the past. Myth: Postponing or cancelling an event is prudent in harsh economic times.
Fact: Your donors will not just squirrel away their money until you ask for it. Supporters might think that your organization does not need their support if you are cancelling or pushing events. During that time, they might look into other organizations and then you will need to win them over again. Myth: Downsizing an event will show your concern for your supporters.
Fact: Unless your donors have been stuck under a rock, they know that the economy has tanked in the past year or so. You don’t need to remind them by downsizing your event. You should never apologize for raising funds if you believe in your mission. | Management …
10 traits of social entrepreneurs
With the best of motives in mind, nonprofit managers think of themselves as reasonable people. But in their book The Power of Unreasonable People John Elkington and Pamela Hartigan maintain that innovative, resourceful, practical, opportunistic people are coming up with new ways to combine markets and meaning. They are social entrepreneurs.
Successful social entrepreneurs: - Try to shrug off the constraints of ideology or discipline;
- Identify and apply practical solutions to social problems, combining innovation, resourcefulness and opportunity;
- Innovate by finding a new product, a new service or a new approach to a social problem;
- Focus, first and foremost, on social value creation and, in that spirit, are willing to share their innovations and insights for others to replicate;
- Jump in before ensuring they are fully resourced;
- Have an unwavering belief in everyone’s innate capacity, often regardless of education, to contribute meaningfully to economic and social development;
- Show a dogged determination that pushes them to take risks others wouldn’t dare;
- Balance their passion for change with zeal to measure and monitor their impact;
- Have a great deal to teach change-makers in other sectors; and,
- Display a healthy impatience (e.g., they don’t do well in bureaucracies, which can raise succession issues as their organizations grow, and almost inevitably become more bureaucratic).
| Online …
Social ‘NOT’ Working
Faster than a spreading illness. More powerful than onions and garlic. Able to bypass buildings, mountains and bookshelves. Yes, it’s social networking, the aggregation of Internet sites and electronic gizmos that has allowed each of us to become the star of our own world-renowned saga. During the Association of Healthcare Philanthropy 43rd International Conference, Alissa Crowley of the St. Anthony Foundation and David Lamb of Target Analytics noted that social networking has also allowed nonprofits to maintain star status among their constituents and the world at large by keeping a high profile and recruiting donors. As Crowley and Lamb pointed out, however, not every case of social networking has been a success story. For one reason or another, sometimes it doesn’t work as hoped. For example, social networking takes away much of the organization’s control of message or delivery.
These are the signs that social networking isn’t for you: - You’re still trying to get a handle on your basic software infrastructure;
- Your target audiences aren’t used to social networking;
- You don’t have time to experiment with something that might not work;
- You don’t have a high tolerance for things that don’t always work like they should;
- You aren’t ready to invest in gaining a real understanding of the medium; and,
- You want to maintain firm control of your brand and message.
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