STRATMARK, a multichannel direct response fundraising agency in Richardson, Texas, has changed its name to KerstenDirect.
“This is a name change — a new brand identity. Our strategic solutions and the professionals on our team remain the same,” said President and CEO, Tim Kersten. “KerstenDirect will continue, as we did under our previous brand, to provide powerful insight-driven fundraising strategies for growing nonprofits.”
The name change coincides with the announcement by founder Dr. John E. Walvoord that he is transferring ownership of the company to Kersten. Walvoord, who founded STRATMARK, recruited Kersten to join the agency in November 2011 as president and chief creative officer. Walvoord retired this past November and Kersten took the additional title of CEO.
Kersten previously served as creative head of two national fundraising agencies and, for more than two decades, owned Tim Kersten Consulting. He is the winner of numerous Direct Marketing Association ECHO and other awards, including an International Caples Award, for the development of successful fundraising campaigns for U.S. and Canadian charities.
“These changes are the culmination of a planned succession strategy,” said Walvoord. “KerstenDirect is the next chapter in the life of this agency that has raised more than $2 billion for nonprofit organizations.”
Based in the Dallas area, KerstenDirect serves more than two dozen clients in the nonprofit sector, including health, religious, public policy and law, international relief and development, association and membership, and human and social services organizations.
Among the organizations for which KerstenDirect is the fundraising agency of record are Ronald Reagan Presidential Foundation, American Bible Society, National Ovarian Cancer Coalition, Braille Institute, and digital fundraising agency for the National Park Foundation and Susan G. Komen for the Cure.