News & Articles
San Francisco — NAACP CEO Cornell Brooks asked a simple question of the approximately 1,200 foundation executives gathered here for the Council on Foundations’ (CoF) annual meeting: “Why can’t we do more with all we have been given?” In a sector laden with data, he entreated those in attendance to “hold close the people on whom the data is collected.”
Three quarters of nonprofits reported ending 2014 at break-even or with a surplus but just as many continue to report increased demand for their services.
Spam costs more than $4.99 for a 12-ounce can of the meat surprise at the supermarket. Nonprofits are losing an average of nearly $15,000 per year due to emails ending up in prospects’ electronic spam folders, according to a new study released by digital firm EveryAction. The 2015 Nonprofit Email Deliverability Study analyzed 55 nonprofits with email lists of at least 100,000 names.
The Clinton Foundation expects to re-file tax forms for the years 2010 through 2012 because of possible errors in reporting contributions from foreign governments. The Clinton Health Access Initiative (CHAI) also is expected to re-file its Internal Revenue Service (IRS) Form 990 for 2012 and 2013.
Email list size grew but email open rates declined while online revenue was up mainly because of growing monthly giving for some of the largest nonprofits last year. Those are some of the top-line takeaways from the 2015 M+R Benchmarks Study (#3DBench15), which incorporates data from 84 participating organizations for the calendar year 2014.
When Nicole Gyorfi Titus, a veteran communications director, was asked to lead digital operations for the ReadyforHillary, a Rosslyn, Va.-based national political action committee, she didn’t hesitate to utilize a cooperative database for the PAC’s direct mail fundraising efforts.
After an unsuccessful bid for a U.S. Senate seat in Georgia, former Points of Light Institute CEO Michelle Nunn will remain in the Atlanta area as the next president and CEO of CARE USA.
A postage rate increase that’s expected to whack nonprofits that mail periodicals especially hard isn’t likely to change much, other than a new effective date later this year.
There is risk incurred by simply getting out of bed every morning. You can insure against almost anything and probably should. The topics of risk and insurance are hot right now as litigation increases against nonprofits.
You might want to put down the phone, or delay that mailing by a month or two. Nonprofits are 10 times more likely than donors to think the organization is not communicating enough with donors. For its first donor engagement study, Austin, Texas-based fundraising and software firm Abila surveyed more than 1,200 donors across four generational cohorts, as well as managers at 206 nonprofits with revenues ranging from $1 million to $49 million.
Current Print Edition
June 2, 2015Table Of Contents
Volume 29 No. 7
In The News