News & Articles
Everyone knows that multichannel donors are worth many times the value of single-source donors. Except that’s not entirely accurate, said Sarah DiJulio, principal at M+R Strategic Services in Washington, D.C.
Approximately one in four emails sent by the World Wildlife Fund (WWF) in Washington, D.C., goes to a Google Gmail email account. When digital managers at WWF heard that Gmail would switch to a tabbed inbox format this past May, they, like others in the industry, became very wary.
Janet Froetscher was announced this morning as the new chief executive officer (CEO) of Special Olympics in Washington, D.C.
If you want to convert your one-time donors into monthly givers, pick up the telephone. Telemarketing allows an organization to talk about its needs and respond to questions in real time, processes credit and debit transactions immediately, and mine information.
The click is dead. Long live brand awareness. “I don’t give a (expletive) about clicks. I just want to sell cars.” Those were the words of a vice president at Toyota, as relayed by Daniel McCallum, a Westminster, Colo.-based account manager at data analytics firm Datalogix.
Back when the World Wide Web was new, all things Internet, including online donors, were the purview of the marketing departments of many organizations, while offline donors were the responsibility of development departments.
Warning that the economy could ultimately be driven back into recession as a result of the federal government’s partial shutdown, leaders from the nonprofit, business and public sector urged the President Barack Obama and members of Congress to end the stalemate and avoid a default on the nation’s debt.
The federal government is unable to pay death benefits for fallen service members because of the government shutdown but the Fisher House Foundation in Rockville, Md., is stepping up to provide those payments while Congress and the White House seek an end to the now nine-day old impasse.
When Hurricane Katrina hit New Orleans and ravaged the Gulf Coast in 2005, Twitter was still a few months from being born and Facebook was still a crawling infant. There were smartphones but they too were not yet real mobile devices.
Of Fortune 500 companies that make charitable gifts internationally, 81 percent either increased or maintained giving levels this fiscal year, and 86 will either maintain or increase giving levels next fiscal year. Local communities’ needs was the most influential factor for giving, cited by 78 percent of survey respondents, followed by the company’s business operations or financial performances, at 52 percent.
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