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News & Articles

  • Scoring Donors

    By Marty Daks — July 1, 2014

    When Nicole Gyorfi Titus, a veteran communications director, was asked to lead digital operations for ReadyforHillary, a Rosslyn, Va.-based national political action committee, she didn’t hesitate to utilize a cooperative database for the PAC’s direct mail fundraising efforts.

  • Bells & Whistles

    By Justin Perkins — July 1, 2014

    One of the biggest challenges of defining a smart digital fundraising strategy is to know where to start. The shiny new toys are abundant and tempting to chase as the digital landscape is evolving quickly.

  • Marketing An ‘A-Ha’ Moment

    By Patrick Sullivan — July 1, 2014

    Katie Bisbee, chief marketing officer for DonorsChoose.org in New York City, had to learn the hard way that “admitting failure and apologizing ends up engaging donors in a deeper way,” she said.

  • Classically Cannabis

    By Patrick Sullivan — July 1, 2014

    Like many American symphonies, the Colorado Symphony Orchestra (CSO) has seen some of its audience go up in smoke. “Here in Denver, the classical music audience has been flat or slightly declining for a long time,” said CEO Jerome Kern. “That impacts contributions. It’s not simply that they’re not attending concerts, they’re not contributing to support.”

  • Shock And Awe

    By Mark Hrywna — July 1, 2014

    Some things you just can’t make sexy – no matter how hard you try. Save the Children hired a dozen models to try make things like diarrhea, pneumonia and malaria sexy but it just didn’t work. The buffed and beautiful models thought they were selling a sexy brand and sell they did, saying things like, “Lust is my mistress.”

  • Supreme Court’s Hobby Lobby Decision Cheered, Jeered

    By The NonProfit Times — June 30, 2014

    The United States Supreme Court announced decisions in two cases today that eventually could have implications for large swathes of the nonprofit sector. One was billed as a battle between reproductive rights and religious liberty while the other dealt a blow to labor unions.

  • Texting Up Despite ‘Giving Preference Gap’

    By Mark Hrywna — June 30, 2014

    Donors who give to charity via text are becoming more comfortable and the avenue is becoming their preferred method of giving, if the results of a recent survey are any indication.

  • Red Cross Calls Fundraising Operations ‘Trade Secrets’

    By Mark Hrywna — June 30, 2014

    Spending and disaster fundraising by the American Red Cross (ARC) is under the microscope again, this time after the charity sought to block the release of information it shared with state authorities from going to a nonprofit news site.

  • Crafting Messages: Establish Your Communication Style

    By Christine Schaefer — June 30, 2014

    Brochures, Web copy, blog articles, tweets, Facebook posts – the many forms of communication that communication professionals must master is wide. And, if they were people, they’d all be Sally from “When Harry Met Sally” – i.e. high maintenance, wanting their ice cream on the side and pie warmed but no whip cream, unless you can’t get the pie warm, then…

  • Corporations Are People, Too

    By The NonProfit Times — June 27, 2014

    People give to people, even when you’re raising money from a corporation. “Corporations are made up of individuals; individuals work at corporations. It’s a circle,” said Gregory Boroff, executive director of Friends of Hudson River Park, based in New York City. “You need to say, ‘What are the things we can do together?’ They’re trying to show the people who work for them and the people who buy their goods and services that they’re good stewards of their communities.”

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