News & Articles

What’s Age Got to Do With It?

August 31, 2017       Mark Hrywna      

“Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” —George Orwell

Komen Chapters Continue Consolidation

August 31, 2017       THE NONPROFIT TIMES      

Special Events Participants, Politics Cause Shuffling Across The Country

Donations Begin Rolling In For Harvey

August 30, 2017       Mark Hrywna      

Charities and donors are gearing up for what is becoming the largest response to a disaster since at least Hurricane Sandy in 2012 and is likely to be a years-long, billion-dollar recovery effort.

Was it a Winner or a Loser? Why Testing is Critical

August 29, 2017       NPT Staff      

Testing is a critical and essential part of any effective direct mail program. Just like competing for customers and sales in the commercial world, competition is intense for donors and their loyalty. This competition is healthy, as more ideas and concepts flow out into the marketplace which can be adapted by different organizations with innovative package adjustments and tweaks that relate to their specific missions.

Charities Respond To Harvey

August 28, 2017       Andy Segedin      

The philanthropic community is responding to the Gulf Coast, which is reeling as the toll of Hurricane Harvey is being tabulated all while rains continue to hit the area. Some organizations have been thrust into disaster response while also dealing with the devastation in their own backyard.

Pop The Champagne (Salad Dressing)

August 25, 2017       Mark Hrywna      

Long before cause marketing and corporate social responsibility became common phrases, a joke between friends led Paul Newman to sell his homemade salad dressing in 1982 and give away the profits.

Nonprofit Awareness 50 Points Behind Consumer Brands

August 22, 2017       Mark Hrywna      

Retention rates for some of the top consumer brands eclipse 90 percent. The average nonprofit hovers at just over 40 percent. It begs the question: What the heck are they doing over in corporate America and what can be replicated for the charitable sector?

Consumerism Driving Professional Memberships

August 21, 2017       Andy Segedin      

When was the last time that you walked into a Blockbuster to check out the new releases? At the turn of the century, Blockbuster was a multi-billion-dollar business that had cornered the video market. At the same time, little-known Netflix was carving out a niche in the home-delivery space. Less than 20 years later, which will you be using while you settle down this evening?

5 New Tax Impacts On Out-Of-State Employees

August 21, 2017       THE NONPROFIT TIMES      

Think about what your workplace looked like 15 years ago. Look around it now. In addition to some new faces, new technology, and, maybe, new furnishings, one of the main things that you might notice is what isn’t there at all – many of your co-workers.
The Internet and cloud computing has enabled nonprofits to employ more and more out-of-state staff members who can log-in remotely. Some workplaces are made up entirely of staff logging in from a coffee shop six states away.

$2 Billion Man Jerry Lewis Dies At 91

August 21, 2017       Mark Hrywna      

Just two weeks before Labor Day, when most people remember watching Jerry Lewis host the annual Muscular Dystrophy Association (MDA) telethon, the legendary comedian died on Sunday. He was 91.