News & Articles
With the explosion of YouTube — and everyone else and their uncle jumping on the video bandwagon — the use of video can now be an inexpensive tool for nonprofits to promote their causes. Michael Hoffman, of See3 Communications, which creates media for nonprofits, offers the following advice for nonprofits looking to dip a toe into the world of online broadcast:
The American Red Cross (ARC) is undertaking a forensic audit of money spent by deposed Chief Executive Officer Mark Everson to determine if any of the charity’s money was used inappropriately as he romanced a married female subordinate who is now reportedly pregnant.
By Jamie Holaday
Considering people’s ever-shortening attention spans and given the shocking lack of grammar taught in public schools, it’s important to keep your writing straightforward to keep your readers on track. I didn’t do such a great job in that first sentence. We’ll have to see if I can reign in my verbose tendencies.
The president and CEO of The American Red Cross (ARC) is out after less than six months – involved in an inappropriate relationship with a female subordinate. The ARC Board of Governors has appointed Mary S. Elcano, general counsel, as interim president and CEO.
There’s never a perfect time to begin a planned giving program at your nonprofit, but you have to start somewhere.
Excepting political, of course, a great many veteran fundraisers question the effectiveness of email and a monolithic Web site in competing for the fundraising dollar, pound, euro, yen, and pledge.
Shakespeare anticipated this reaction when he wrote, "The fault, Dear Brutus, is not in our stars, but in ourselves." Some of the accepted procedures for commercial online marketing fall flat when applied to eleemosynary online marketing (no, the terms "eleemosynary" and "marketing" aren’t mutually-canceling).
Some boards are good at fundraising. Some could use a little extra help. Still others aren’t at all comfortable with fundraising or don’t consider it part of their job as board members.
Charities dodged another massive postal rate increase that, if comparable to the in some cases 400-percent increase the U.S. Postal Service (USPS) implemented just seven months earlier, could have sent charities into yet another frenzy from skyrocketing costs.
The USPS announced it won’t push forward with a rate case to increase postal fees. Instead, the USPS’s Board of Governors voted to proceed with the new pricing regulations set by the Postal Accountability and Enhancement Act of 2006, which caps future price increases at the rate of inflation.
Volunteers serve meals in a Red Cross shelter at Mira Mesa High School in San Diego.
If looks can kill and gestures can speak volumes, what can numbers like these do?
Current Print Edition
March 13, 2015Table Of Contents
Vol. 29 No. 3
In The News