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News & Articles

  • 5 reasons YOU should be on the "tube"

    By The NonProfit Times — November 29, 2007

    With the explosion of YouTube — and everyone else and their uncle jumping on the video bandwagon — the use of video can now be an inexpensive tool for nonprofits to promote their causes. Michael Hoffman, of See3 Communications, which creates media for nonprofits, offers the following advice for nonprofits looking to dip a toe into the world of online broadcast:

  • Sex Scandal Clean-Up Continues At American Red Cross

    By Paul Clolery — November 29, 2007

    The American Red Cross (ARC) is undertaking a forensic audit of money spent by deposed Chief Executive Officer Mark Everson to determine if any of the charity’s money was used inappropriately as he romanced a married female subordinate who is now reportedly pregnant.

  • Keep Your Writing Readable On The Web

    By The NonProfit Times — November 27, 2007

    By Jamie Holaday
    Considering people’s ever-shortening attention spans and given the shocking lack of grammar taught in public schools, it’s important to keep your writing straightforward to keep your readers on track. I didn’t do such a great job in that first sentence. We’ll have to see if I can reign in my verbose tendencies.

  • Scandal Ensnares Red Cross CEO

    By Mark Hrywna — November 27, 2007

    The president and CEO of The American Red Cross (ARC) is out after less than six months – involved in an inappropriate relationship with a female subordinate. The ARC Board of Governors has appointed Mary S. Elcano, general counsel, as interim president and CEO.

  • It’s never too late to get started

    By The NonProfit Times — November 26, 2007

    There’s never a perfect time to begin a planned giving program at your nonprofit, but you have to start somewhere.

  • CobWebs

    By Herschell Gordon Lewis — November 26, 2007

    Excepting political, of course, a great many veteran fundraisers question the effectiveness of email and a monolithic Web site in competing for the fundraising dollar, pound, euro, yen, and pledge.

    Shakespeare anticipated this reaction when he wrote, "The fault, Dear Brutus, is not in our stars, but in ourselves." Some of the accepted procedures for commercial online marketing fall flat when applied to eleemosynary online marketing (no, the terms "eleemosynary" and "marketing" aren’t mutually-canceling).

  • Getting good at finding funds

    By The NonProfit Times — November 20, 2007

    Some boards are good at fundraising. Some could use a little extra help. Still others aren’t at all comfortable with fundraising or don’t consider it part of their job as board members.

  • Nonprofit Postal Rates Capped At Inflation Rate

    By Marla Nobles — November 19, 2007

    Charities dodged another massive postal rate increase that, if comparable to the in some cases 400-percent increase the U.S. Postal Service (USPS) implemented just seven months earlier, could have sent charities into yet another frenzy from skyrocketing costs.

    The USPS announced it won’t push forward with a rate case to increase postal fees. Instead, the USPS’s Board of Governors voted to proceed with the new pricing regulations set by the Postal Accountability and Enhancement Act of 2006, which caps future price increases at the rate of inflation.

  • California Fires Activate Response

    By Mark Hrywna — November 15, 2007

    Volunteers serve meals in a Red Cross shelter at Mira Mesa High School in San Diego.

  • Phone, Mail and Volunteers

    By The NonProfit Times — November 15, 2007

    If looks can kill and gestures can speak volumes, what can numbers like these do?


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