News & Articles
Technology has brought everyone closer together. It’s not just emails going across the globe anymore — that’s so 1990s. These days it’s more like posting videos, social networking, and pretty much almost anything.
The Susan G. Komen Foundation has been synonymous with breast cancer detection and awareness. A pioneer in cause marketing, its 125 affiliates represent some 18,000 communities, making it one of the largest networks of breast cancer activists. Its Race for the Cure is one of the most successful fundraising events around. But all that wasn’t enough.
Nonprofits that mail flats could get a break from a recent postal increase as a result of a $0.02 reduction in the Standard Regular nonprofit rate recommended by the Postal Regulatory commission on Friday. The recommendation still needs the approval of the United States Postal Service (USPS) Board of Governors, which meets in June.
A federal district court judge is expected to rule this month on whether retailers’ Web sites must be accessible to the blind under California State law and are subject to the law even if there is no nexus to a physical place, such as a store.
Every fundraiser wants to maximize the giving of a donor. But, how do you determine that number? The answer is a mix of testing, intuition and prodding. Getting from point A, the ask, to point B, the bank, was the topic of a recent Executive Session, held over lunch at the National Press Club in Washington, D.C. during a break in the Direct Marketing Association’s Nonprofit Federation meeting this past January.
When it comes to finding upscale donors, what they are reading doesn’t necessarily disqualify them from giving to an organization. Take the case of Cigar Aficionado readers who were a huge hit for a national cardio-pulmonary group. There’s also the case of Playboy’s subscriber file being a winner for a straight-laced art institute where most of those portrayed have the clothes on.
The NBC show Heroes flaunts a lot of power — a Japanese comic book geek who can bend time, a cheerleader with the ability to spontaneously regenerate from any injury and a nurse who can mimic the powers of others. The key to the program’s success has been the characters’ various interrelations and how they have attempted to team up to save the world.
Fundraising is really "friend-making," says Gail Perry, and once you have a friend, they’ll do just about anything for you. That’s one of the steps Perry advises to change the attitudes of nonprofit board members who don’t like trying to raise money.
Perry, founder of Gail Perry Associates, a Raleigh, N.C.-based consulting firm, led a session called "Set Your Board Members to Win at Fundraising: Turn Board Passion Into Action" at the recent Association of Fundraising Professionals (AFP) conference in Dallas.
Nonprofits may be faced with a decision to reduce the size of their mailings from flats to letters if substantial postage increases permanently go into effect. The Postal Regulatory Commission (PRC) returned a decision last week on two of three issues it was asked to reconsider by the Board of Governors of the United States Postal Service (USPS).
The PRC agreed with the Postal Service on rate increases for Priority Mail Flat-Rate Box and the Non-machinable Surcharge for First Class. A motion by the Coalition of Catalog Mailers’ (CCM) to reopen the record for Standard Mail Flat rates, the third issue, was denied. Instead, the PRC had set deadlines for opening comments by May 4 and reply comments May 11 on the Standard Mail Flats. New postal rates are scheduled to take effect May 14.
Charities and fundraisers no longer have to register with Pinellas County, Florida, to solicit its residents, a requirement that had been litigated for years.
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December 30, 2014Table Of Contents
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Vol 29 No. 1
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