Special Report: Exclusive NPT Donor Research

March 1, 2006       Craig Causer      

Since its inception in 1999, shopgoodwill.com, the first Internet auction site built and operated by a nonprofit, has blossomed from a $63,000-a-year operation to over $9.1 million in total sales in 2005. While the success of shopgoodwill.com follows a general trend that auction sites and online shopping have grown by leaps and bounds the last five years, the charitable retail landscape continues to be dominated by purchases conducted at physical store locations.

Stress Free Summer Events

March 1, 2006       Craig Causer      

Summer is the season for exotic locales, vacations from work and time spent with friends and family. Despite the season’s endless entertainment options, nonprofits have not taken a vacation from holding summer events, many of which have proven effective without overwhelming staff, volunteers or organizations’ expense statements.

Direct Mail Doubling Days Taking Longer

February 15, 2006       Mark Hrywna      

Nonprofits are tweaking the traditional forecasting tool they use to measure the success of mailings, so-called doubling days, in the face of what some say is slower mail delivery.

Wimpy Web Sites Get Muscle

February 15, 2006       Craig Causer      

Listen to me now and believe me later — nobody extolled the virtues of pumping up more than the masters Hans and Franz. Wimpy Web sites shouldn’t expect immediate Schwarzenegger-like development a la Hans and Franz, but there are a number of methods nonprofits are utilizing to trim down and muscle up online.

Sleeping With The Phishes

February 15, 2006       Craig Causer      

Cialis. Sons of deposed leaders of the Congo. Hot stock tips. Each is an example of the unwanted greetings popping up throughout email inboxes across the globe.

The American Red Cross Interim CEO Club

February 1, 2006       Marla Nobles      

The Interim CEO Club of the American Red Cross (ARC) is quite the exclusive, yet growing club. Comprised of the first African-American to lead the ARC, one of Georgia’s 100 most powerful people, an attorney and a leader in the biomedical field, the ARC’s past four interim presidents are an impressive assembly.

5 Years Later

February 1, 2006       Marla Nobles      

Four is the only number in the English language for which the number of letters in the word equals the number itself. It is the number of the horsemen of the apocalypse. Four years (or less) is also the average amount of time a chief executive stays at a nonprofit organization, a 2001 study concluded.

Habitat Walks Away From Affiliates’ Botched Job

February 1, 2006       Mark Hrywna      

Leah and Joe Pullaro and their eight kids outgrew their home “many children ago.” The Pullaros live in Washington Depot, Conn., about 90 miles from New York City, where housing prices are astronomical. They could’ve done okay selling their house, but it wouldn’t have been enough to buy a larger home in the same community.

Special Report February 2006

February 1, 2006       Mark Hrywna      

Your organization is looking for a new leader. You’ve made your pitch, offering what you think is a competitive salary and benefits package. What’s it going to take to close the deal?

Text Messaging Connects With Donors

January 15, 2006       Marla Nobles      

For the international relief organization CARE and the American Red Cross, the thumb trumped the forefinger as the digit of the year in 2005. While millions of Americans hit their personal computers in support of disaster relief, a surprising number of donors pounded relentlessly on their cell phones, pledging hundreds of thousands of dollars to disaster relief efforts.

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