Going Virtual In New Orleans

May 1, 2007       Mark Hrywna      

The High Voltage Youth Camp usually draws about 50 kids from around the New Orleans area, providing education and recreation programs for economically disadvantaged teens. The camp canceled its 2005 season because of Hurricane Katrina, but is back with almost as many students. Only this time, some of them aren’t even in New Orleans but scattered around the country.

YouTube Networks Huge Investment Gains For Nonprofits

May 1, 2007       Mark Hrywna      

Everyone’s heard the story of the little old lady who 60 years ago bought stock in a little company called IBM, or the one about two guys who started their computer company in a Silicon Valley garage. The updated version of that story for the new millennium centers around two young men who started an online video-sharing Web site and sold it within two years for more than $1 billion.

Florida County Stops Enforcing Embattled Fundraising Ordinance

May 1, 2007       Mark Hrywna      

Charities and fundraisers no longer have to register with Pinellas County, Florida, to solicit its residents, a requirement that had been litigated for years.

From Watchdog To Monitored

April 23, 2007       Marla Nobles      

The American Red Cross (ARC) didn’t go very far to find its new chief executive, reaching across town to grab Mark Everson, the commissioner of the Internal Revenue Service (IRS). While the federal regulator is lauded for his modernization of the massive, revenue-collecting agency, some sector observers question whether his management experience will offset his lack of experience in the nonprofit sector.

Congress Pushing Reforms At Smithsonian

April 16, 2007       Mark Hrywna      

The Smithsonian Institution may be heading down the same path of governance reform as the American Red Cross (ARC), another Congressionally-chartered nonprofit organization, after the resignation of Smithsonian’s top official.

Need A Face Lift

April 15, 2007       Tom Pope      

Actress Mariska Hargitay’s serious face from the television series, Law & Order: SVU, appeared on bus stops around New York City between March and May last year to warn people about child abuse. The image helped the victim services agency Safe Horizon in branding and marketing.

Goodwill Trunk Show Takes To The Road

April 15, 2007       Tom Pope      

Impulse buying. Picture an office worker grabbing a candy bar to go with a latte, then running to the lobby of his building and picking up a tie on a rack from Goodwill.

Deal

April 15, 2007       Marla Nobles      

The sudden and vast success of the NBC game show “Deal or No Deal” has critics and even fans begging the question: What gives? The show is slow paced. There’s nothing really thought provoking about it. One critic even panned it as a more elaborate version of “Guess How Many Fingers Are Behind My Back?”

Young Donors And Their Instant Gratification

April 2, 2007       Marla Nobles      

Today’s young people are accustomed to having options and choices unlike any previous generation. They’re used to calling the shots. So rather than spending time and money testing ways to write your organization’s story, why not let your younger donors write it for you?

Turbo-Charged Web Use

April 1, 2007       Mark Hrywna      

It’s often said that nonprofits run several years behind the technology curve of the for-profit world. Technology often means risk, and risk for a nonprofit manager doesn’t always pan out. With limited dollars, nonprofits have to be extremely careful about money spent on technology. Hence the reason so many nonprofit Web sites are typical brochure sites with nothing more than a mission statement, contact information and zero interactivity.

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