News & Articles
If the last time you considered modifying your direct mail fundraising package wasn’t this morning, you’re overdue. “Testing isn’t difficult or costly, but it is the lifeblood of your program,” is what Bryan Terpstra, senior vice president of direct response fundraising agency RobbinsKersten Direct, told an audience during a recent fundraising conference.
Bad reviews can cost good will and lost donations, but trying to prevent them could cost cold, hard cash in California. Gov. Jerry Brown signed into law the “Yelp Bill,” which prevents anyone doing business in California from adding non-disparagement clauses to their terms of service.
Picture a consumer in Los Angeles visiting a New York charity’s website. The site slips a cookie — a tiny bit of tracking code — onto the consumer’s computer. An advertising network then deploys “remarketing” and serves up an ad for the charity with a prominent “donate now” button while the person is browsing an unrelated site a few days later.
Giving to nonprofit health care institutions in the United States during fiscal 2013 increased more than 3 percent compared to 2012 and more than 20 percent since the low point of the recession in four years ago and exceeded the gross domestic product (GDP) in the United States.
Many executives on the move upward are so focused on getting to the executive suite that they forget what happens once they get there.
The results of nonprofit fraud can be so devastating that nonprofit leaders live in constant dread of it and most utilize some kind of anti-fraud measures.
We are living in an increasingly digitized world. With the rise of social media and other digital channels, it has become even more imperative for a nonprofit to constantly communicate with its supporters.
Nonprofits sent 60 percent more email last year and open rates are stabilizing. Click-through rates are falling, but repeat and sustaining donors are boosting online revenue.
Charitable giving by the wealthiest individuals in the world has increased to levels not seen since before the Great Recession, according financial research firms Wealth-X and Arton Capital.
What do Catholic fundraisers have in common with high school football players? According to Sr. Georgette Lehmuth, quite a bit.
Current Print Edition
October 15, 2014Table Of Contents
Vol 28 No. 12
In The News