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  • Martin Stein, 58, Remembered As Industry Leader

    By Mark Hrywna — April 1, 2010

    Rich Leary has been at RMI Direct for 18 years and is still considered to be among the “newbies” at the direct marketing firm. “There’s really low turnover, people stay here a long time; it’s really because of Martin,” he said.

  • Haiti Donations

    By Kate Rogers — April 1, 2010

    The year was 1999 and email was on the brink of becoming a mainstream fundraising tool, embraced by the masses as a way to connect and give to charity. Major charitable organizations had email lists of fewer than 5,000 addresses, as compared to now, with several organizations having email files of more than 5 million records. Today, mobile giving stands where email was 10 years ago, gaining momentum in the wake of Haiti’s earthquake. But, it’s also showing some vulnerability via a lack of response to the earthquake in Chile.

  • Three Isn’t A Crowd

    By Mark Hrywna — April 1, 2010

    Tom Hanks and Peter Scolari dressed in drag to score an apartment at the all-female Susan B. Anthony Hotel in the old television series Bosom Buddies, while the late John Ritter pretended to be gay so a California landlord would let him live with two women in the ‘70s sitcom Three’s Company. Nonprofits aren’t going that far to save money but in some cases they are moving in together to share the rent, so to speak.

  • Commitment To Standards, Mission, Clients, And Fun

    By Kate Rogers — April 1, 2010

    At Baptist Easley Hospital in Easley, S.C., CEO Roddey Gettys doesn’t see his 940 staffers as “employees.” To Gettys, they are heroes. “If you are satisfied, and well cared for as a patient, what do you call the person who helped you, the person who made your day, and made you better?,” he asked rhetorically. “Are they just healthcare workers? No, definitely not. They are heroes.”

  • Five Day Delivery Is In The Mail

    By Mark Hrywna — March 26, 2010

    A proposal to reduce mail delivery to five days a week took another step closer to reality this week, with a Web site announcing details coming soon. The United States Postal Service (USPS) Board of Governors approved management’s request to move forward with its five-day delivery proposal and to file a request for an advisory opinion with the Postal Regulatory Commission (PRC) on March 30.

  • President Signs Healthcare Reform

    By Mark Hrywna — March 23, 2010

    President Barack Obama signed healthcare reform legislation into law today, two days after it passed the House of Representatives. The Patient Protection and Affordable Care Act was approved Sunday night by a 219-212 vote.

  • ACORN Closing Its Doors

    By Kate Rogers — March 23, 2010

    Controversial Chicago-based community organizing group ACORN, which has been under numerous investigations, including being the subject of a video sting operation, announced it would close its doors on April 1.

  • Striving To Be A Source

    By Carrie Martin — March 15, 2010

    "There’s more. Get out your notebook." If you’re a movie buff, you will recognize this quote from the 1976 movie,  All the President’s Men, in which Deep Throat, arguably the most famous secret source in history, provides Bob Woodward, played by Robert Redford, with crucial information that leads to the unraveling of the Watergate scandal. The term “source” isn’t just reserved for clandestine informants meeting in dimly lit parking garages. It can and should apply to nonprofit communicators, who work with the press every day, effectively managing organizational reputation. This is accomplished not by divulging insider secrets, but by providing factual, accurate and timely information to reporters.

    Most media relations professionals have the responsibility of either gaining visibility for, or mitigating the impact of, a crisis upon a trusted brand. In today’s click-and-send world of blast emails and multimedia press releases, reporters must equate the sheer volume of pitches they receive every day to air-dropped pamphleteering over a war zone. Throw into the mix a dizzying array of new ways to communicate, including Twitter, Facebook and other social networking sites, and journalists now have to cull through an even greater stream of clutter to get at the heart of what’s real news. Hosts of NPR’s Weekend Edition recently posted some tips of how they use Twitter in the newsroom, citing that it has “proven to be a critical tool for getting first-hand information,” but that the key is to verify that the Tweets are authentic.

  • Court Rejects Texas Solicitation Measure

    By Mark Hrywna — March 15, 2010

    Chalk up another court victory for the National Federation of the Blind (NFB).  A Feb. 1 ruling by the U.S. District Court for the Northern District of Texas, Dallas Division, declared unconstitutional a law requiring certain disclosures when soliciting charitable donations of goods by telephone, mail or receptacles.

    NFB of Texas challenged state Attorney General Greg Abbott’s office regarding the law that made professional resellers reveal their identity, disclose items donated would be sold for profit, and the percentage of proceeds or fees would go to charity. Errol Copilevitz, a partner in the Kansas City law firm Copilevitz and Canter, was lead counsel for the NFB of Texas. “This was an important decision because it protected the right of smaller organizations that use outside agencies to assist them and these kinds of appeals would be free of unconstitutional restrictions. We have seen other legislation in other jurisdictions in varying forms that continue to be a concern,” he said.

  • Running Away From Home Page

    By Kate Rogers — March 15, 2010

    Friends and lovers alike scrapped their standard flowers and chocolates this past Valentine’s Day in exchange for razors and hair dye. Through the Leukemia and Lymphoma Society’s “Totally Baldacious” campaign, they showed their love and support for cancer patients by either shaving or dying their hair. And for those afraid to take the plunge, the campaign created a widget that allowed supporters to “bald” their Facebook and Twitter profile pictures, just for fun. The campaign was designed with social networking as a key component. It launched on Feb. 8 using the microsite www.totallybaldacious.org. Todd Whitley, vice president of eMarketing for the White Plains, N.Y.-based charity, said the microsite allowed the nonprofit to cut loose from its standard marketing techniques, and educate constituents in a lighthearted, interactive manner.

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