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  • Running Away From Home Page

    By Kate Rogers — March 15, 2010

    Friends and lovers alike scrapped their standard flowers and chocolates this past Valentine’s Day in exchange for razors and hair dye. Through the Leukemia and Lymphoma Society’s “Totally Baldacious” campaign, they showed their love and support for cancer patients by either shaving or dying their hair. And for those afraid to take the plunge, the campaign created a widget that allowed supporters to “bald” their Facebook and Twitter profile pictures, just for fun. The campaign was designed with social networking as a key component. It launched on Feb. 8 using the microsite www.totallybaldacious.org. Todd Whitley, vice president of eMarketing for the White Plains, N.Y.-based charity, said the microsite allowed the nonprofit to cut loose from its standard marketing techniques, and educate constituents in a lighthearted, interactive manner.

  • Changing Course

    By Kate Rogers — March 15, 2010

    Colorado native Amanda Gee, 32, migrated to the Big Apple nine years ago to pursue her dream of being a professional dancer and choreographer. She freelanced here and there and put on performances with friends in the business, while holding down a lucrative career as a sales representative for pharmaceutical giant Schering-Plough. While the money and benefits were good, something was missing. Her heart just wasn’t in it.

  • Market A Day, Hope For A Lifetime

    By Michele Donohue — March 15, 2010

    If you have been watching television lately, you might have seen the recent resurgence of the Muppets. Kermit the Frog isn’t crooning with the latest musical sensation or running away from Miss Piggy’s overbearing affection this time.

  • Donors Pick St Jude’s, Komen As Most Respected

    By Kate Rogers — March 4, 2010

    St. Jude Children’s Research Hospital in Memphis, Tenn. and Susan G. Komen for the Cure in Dallas, Texas, are the two most trusted nonprofit organizations in America, according to results of the new Harris Interactive’s EquiTrend annual brand equity poll.

    The survey report also showed that Americans would be more likely to donate to charity in the coming year.

  • A New April 15

    By Gene Steuerle — March 3, 2010

    President Barack Obama on January 22 signed into law a provision allowing charitable gifts made for Haiti relief during February and most of January 2010 to be deducted on 2009 federal tax returns. This noble sentiment would work a lot better if deductions were allowed for all giving made to qualified charities by April 15.

  • Online Study: Haiti A Tipping Point For Giving

    By Kate Rogers — March 3, 2010

    Generations X and Y are now using their phones for more than just gossip, games and congregating. According to a national survey of U.S. charitable donors, mobile giving amongst younger generations is gaining momentum in the wake of the Haiti earthquake.

    An estimated 6.5 million people used their cell phones to donate in the days following the disaster, according to research by Austin, Texas-based Convio, Edge Research in Arlington, Va., and Sea Change Strategies based in Tacoma Park, Md. The response shows the increased popularity of text-to-give efforts after the Haiti quake could lead to even greater acceptance in future campaigns. The research was based on a national survey conducted one week after the earthquake and during times of intense fundraising efforts for emergency relief.

  • Unspent Virtue

    By Mark Hrywna — March 1, 2010

    When catastrophes strike, Americans whip out their well-worn credit cards and checkbooks. They give millions of dollars within days – sometimes hours – of a tragic event. The money flies back out the doors of charities to help in recovery efforts. Yet, tens of millions of those compassionate dollars remain unspent and idling in bank accounts designated for that specific cause which might or might not need it anymore.

  • What CFOs Really Want

    By Paul Clolery — March 1, 2010

    Chief financial officers have long been the fall guys (and gals) when it comes to making sure that budgets stay on track. They are often also involved with an organization’s investments. When the perfect storm hits, a recession so that donors don’t give as often and the stock market plummets, CFOs find themselves in the unenviable position of having to work the numbers to save the organization but with results about which few can be thrilled. That’s the position in which Steve Howell, chief financial and administrative officer of The Nature Conservancy in Arlington, Va., Bob Mims, controller and director of investments for Ducks Unlimited in Memphis, Tenn., and Larry Probus, senior vice president and chief financial officer of World Vision in Federal Way, Wash., were placed by their organization.

    They aired they challenges during an NPT Executive Session conference call discussion moderated by NPT Editor-in-Chief Paul Clolery.

  • WealthEngine Gets 5M Dollars In Venture Funding

    By Mark Hrywna — March 1, 2010

    WealthEngine has secured $5 million in venture capital funding, the first round ever of institutional fundraising for the Bethesda, Md., company. The Series A financing, announced March 1, came from Novak Biddle Venture Partners (NBVP) and QED Investors (QED).

    The wealth research services firm for nonprofits and financial services companies was founded in 1992 and has almost 2,000 nonprofit clients. The venture funding will allow WealthEngine to “accelerate product development, enhance its service offering, and expanding marketing and geographic reach,” according to a statement from the firm.

  • Social Innovation Grants Start at 1 Million Dollars

    By Mark Hrywna — February 16, 2010

    After weeks of public comment, the Corporation for National and Community Service (CNCS) has released its final Notice of Funding Availability (NOFA) for the Social Innovation Fund (SIF), lowering the original minimum grant award to $1 million.

    The centerpiece of the Edward M. Kennedy Serve America Act, the fund will award up to $50 million in the first year. One of the changes that came about as a result of public comment was reducing the grants from a minimum of $5 million to $1 million. Larger grants are expected to go to intermediary organizations with a “track record of supporting sub-grantees with strong evidence and impact and the capacity to support replication and expansion.”

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