News & Articles
The Humane Society of the United States (HSUS) has more than 9.5 million members on its mailing lists; in other words, almost one in 30 Americans. The Washington, D.C.-based nonprofit has utilized those contacts around the nation to help pass 70 bills at the state level, in addition to getting 20 ballot initiatives approved during the past 15 years.
How slick is that direct mail? Donors strongly dislike nonprofits using big-business marketing and sales techniques. They are turned off by glossy brochures, unsolicited “gifts,” and telemarketing.
The National World War II Museum in New Orleans escaped the most significant lashing that Hurricane Katrina had to offer. While damage caused by the storm was minor, the subsequent looting of its gift and coffee shops shuttered the museum for three months. As a nonprofit that depends on tourism to boost admission receipts, the hurricane cast a dark cloud over the future of the museum’s ability to survive. The museum, also known as the D-Day Museum, counts approximately 85 percent of its members as living outside of the Gulf states area. As a national institution, it was able to reach out to those people in the storm’s aftermath. It did not begin mailing appeals into the hurricane-affected areas until recently, when the United States Postal Service put in place a plan to allow nonprofits to mail at standard rates to the affected areas.
Imam Mahdi Bray struggles these days as he stumps in fundraising circles. Bray’s Falls Church, Va.-based Muslim American Society (MAS) Freedom Foundation is a religious, educational, and civic organization with 56 chapters in 35 states. As executive director, he worries that the freezing of charities’ assets by the U.S Department of the Treasury hasn’t been done properly and really affects donors.
Five years later, a study by The NonProfit Times has found that more than one-third of the organizations that received fast-tracked approval by the Internal Revenue Service (IRS) after the Setember 11, 2001 terror attacks can’t be located and are assumed to have ceased operations. Another 38 organizations are known to have closed their doors.
The horrific images of September 11, 2001 remain seared into the minds of Americans. Since the Twin Towers were toppled by a terrorist attack, the talk has been of healing and paying proper respect to those who lost their lives on that day.
A deal that would have launched a new center for civil society at The Foundation Center in New York City headed by respected academic and researcher Lester Salamon is dead.
Jane Goodall began studying chimpanzees in Africa during the 1960s. Today, the Jane Goodall Institute (JGI) continues that research and has expanded its works across Africa to include assisting the surrounding communities of people.
Editor’s Note: This is the first in a series of columns by Social Capital Partnerships in collaboration with The NonProfit Times and American Marketing Association. This column will bring you best practices in philanthropic marketing, a strategy in which companies make philanthropic investments and promote marketing affiliations with nonprofits.
The Internal Revenue Service (IRS) should follow the airline industry’s e-ticket incentives as a model for future electronic filing of Form 990, according to an IRS committee’s recommendations.
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