News & Articles
Schwab Charitable, one of the largest donor-advised funds in the country, reported record assets and grants to charity in its most recent fiscal year, which ended June 30, 2012.
A 17.7 percent drop in workplace giving has forced the United Way of Greater Austin (UWATX), formerly called United Way Capital Area, to cut the number of agencies to which it issues grants from 49 to 31, reducing grants by about $1.2 million.
The Internal Revenue Service (IRS) is considering changing a rule that allows social welfare nonprofits to run attack ads while not disclosing their donors.
The former executive director of a now defunct nonprofit in Southwest Florida was arrested today for allegedly using state funds for personal gain.
Are you a strong leader who wants the opportunity to work for a start up organization? If so, NPT Jobs has a position that should interest you.
Every nonprofit manager wants to have a successful annual giving program, but how can you tell if this is the case? Turns out all you have to do is look for the signs.
It’s not easy being a fundraiser. Asking people for money, especially in the middle of a down economy, can be a nerve-wracking experience. This can cause those who are just beginning this job to want to apologize for even asking for assistance with your cause.This is exactly the wrong approach to take.During nonprofit software giant Blackbaud’s recent Conference for Nonprofits, Timothy Winkler, CEO of Winkler Consulting Group in Charleston, S.C, said you should never feel sorry for fundraising. He argued that talking to donors with an apologetic tone sends mixed messages.
If you are an aspiring fundraiser, Winkler offered the following suggestions to hone your craft:
A day after Penn State University removed Joe Paterno’s statue from outside Beaver Stadium, the NCAA leveled unprecedented penalties against the football program this morning, including a $60-million fine.
A brand has many elements that contribute to its success. One of the most important of these is what is known as the brand promise.A brand promise is a short yet inspiring statement that will provide the focus an organization needs to make use of its distinctive resources to make a difference. There are many examples of promises, the most famous probably being Smokey the Bear’s “Only you can prevent forest fires” tagline.It’s definitely critical for these statements to be catchy but, according to David McNally and Karl D. Speak in “Be Your Own Brand,” the most important thing that they reflect is what an organization is and how it wants to engage with others.McNally and Speak offered the following tips on making a brand promise effective:
- Make it short — five to eight words.
- Give it a voice that is direct and action-oriented, even exciting and inspirational.
- Orient people directly or indirectly to how the brand pays off for them.
- Base it on the organization’s brand ethos.
- Reflect how the brand provides value to others.
- Fine-tune it through many iterations. Don’t be reluctant to tinker and revise.
- Eventually, get it to be extremely strong. Don’t settle too soon. Go for a great personal brand promise that will keep everyone motivated and focused on the organization’s brand strengths.
- Test it with close friends or family – if their eyes light up and they immediately sense how the promise can help connect with others, it passes the test.
Nonprofits are always trying to hire the best and brightest to join their organizations. That usually means candidates who already have experience in the sector, but that doesn’t always have to be the case.
Blog Posts Archive
Current Print Edition
October 15, 2014Table Of Contents
Vol 28 No. 12
In The News