News & Articles
The former executive director of a now defunct nonprofit in Southwest Florida was arrested today for allegedly using state funds for personal gain.
Are you a strong leader who wants the opportunity to work for a start up organization? If so, NPT Jobs has a position that should interest you.
Every nonprofit manager wants to have a successful annual giving program, but how can you tell if this is the case? Turns out all you have to do is look for the signs.
It’s not easy being a fundraiser. Asking people for money, especially in the middle of a down economy, can be a nerve-wracking experience. This can cause those who are just beginning this job to want to apologize for even asking for assistance with your cause.This is exactly the wrong approach to take.During nonprofit software giant Blackbaud’s recent Conference for Nonprofits, Timothy Winkler, CEO of Winkler Consulting Group in Charleston, S.C, said you should never feel sorry for fundraising. He argued that talking to donors with an apologetic tone sends mixed messages.
If you are an aspiring fundraiser, Winkler offered the following suggestions to hone your craft:
A day after Penn State University removed Joe Paterno’s statue from outside Beaver Stadium, the NCAA leveled unprecedented penalties against the football program this morning, including a $60-million fine.
A brand has many elements that contribute to its success. One of the most important of these is what is known as the brand promise.A brand promise is a short yet inspiring statement that will provide the focus an organization needs to make use of its distinctive resources to make a difference. There are many examples of promises, the most famous probably being Smokey the Bear’s “Only you can prevent forest fires” tagline.It’s definitely critical for these statements to be catchy but, according to David McNally and Karl D. Speak in “Be Your Own Brand,” the most important thing that they reflect is what an organization is and how it wants to engage with others.McNally and Speak offered the following tips on making a brand promise effective:
- Make it short — five to eight words.
- Give it a voice that is direct and action-oriented, even exciting and inspirational.
- Orient people directly or indirectly to how the brand pays off for them.
- Base it on the organization’s brand ethos.
- Reflect how the brand provides value to others.
- Fine-tune it through many iterations. Don’t be reluctant to tinker and revise.
- Eventually, get it to be extremely strong. Don’t settle too soon. Go for a great personal brand promise that will keep everyone motivated and focused on the organization’s brand strengths.
- Test it with close friends or family – if their eyes light up and they immediately sense how the promise can help connect with others, it passes the test.
Nonprofits are always trying to hire the best and brightest to join their organizations. That usually means candidates who already have experience in the sector, but that doesn’t always have to be the case.
Meals on Wheels Association of America (MOWAA) in Alexandria, Va. announced today that longtime president and CEO Enid Borden will step down to join the National Foundation to End Senior Hunger (NFESH) in the same capacity. Her tenure will officially end in the beginning of August.
Creating a great Facebook page is a lot harder than it sounds. It’s easy enough to create an account and keep supporters up-to-date about your organization’s mission, but there’s more to it than that. To create a truly effective social media presence on Facebook, you should look to the Humane Society of the United States (HSUS).HSUS has more than 100 pages on its Facebook network, with six full-time staffers and a social media intern dedicated to keeping them updated. If that sounds like a lot of work, it’s because it is. That’s the kind of effort you need to be successful with the popular social network.During a session at the annual Nonprofit Technology Conference (NTC), titled “Why I Don’t ‘Like’ You,” Carie Lewis, director of emerging media at HSUS, offered some suggestions about nonprofit should not do on Facebook:
- Post too much or too little.
- Only talk about yourself. Constituents can see right through it if all you’re doing is self-promotion.
- Post nothing but text, with little or no video or images.
- Sell, sell, sell. If all you do is push your products or ask for donations, it could feel like a used card lot.
- Ignore questions or disable comments. If constituents just wanted to read, they’d go to your website; social networks are social.
- Automate posts. Facebook users might not be on Twitter, so talk to them like Facebook users, sans hashtags.
- Not link to social media from your website.
Nonprofit datahouse GuideStar has selected Jacob Harold as its new president and CEO. The announcement officially ends the national search the organization began earlier this year when Bob Ottenhoff announced he was stepping down from the position.
Current Print Edition
October 15, 2014Table Of Contents
Vol 28 No. 12
In The News