News & Articles
Picture a consumer in Los Angeles visiting a New York charity’s website. The site slips a cookie — a tiny bit of tracking code — onto the consumer’s computer. An advertising network then deploys “remarketing” and serves up an ad for the charity with a prominent “donate now” button while the person is browsing an unrelated site a few days later.
Giving to nonprofit health care institutions in the United States during fiscal 2013 increased more than 3 percent compared to 2012 and more than 20 percent since the low point of the recession in four years ago and exceeded the gross domestic product (GDP) in the United States.
Many executives on the move upward are so focused on getting to the executive suite that they forget what happens once they get there.
The results of nonprofit fraud can be so devastating that nonprofit leaders live in constant dread of it and most utilize some kind of anti-fraud measures.
We are living in an increasingly digitized world. With the rise of social media and other digital channels, it has become even more imperative for a nonprofit to constantly communicate with its supporters.
Nonprofits sent 60 percent more email last year and open rates are stabilizing. Click-through rates are falling, but repeat and sustaining donors are boosting online revenue.
Charitable giving by the wealthiest individuals in the world has increased to levels not seen since before the Great Recession, according financial research firms Wealth-X and Arton Capital.
What do Catholic fundraisers have in common with high school football players? According to Sr. Georgette Lehmuth, quite a bit.
The $115 million in Ice Bucket Challenge donations this summer are beginning to melt with initial approval of $21.7 million in funding for six projects.
Society holds contradictory attitudes about money and those perceptions affect how people see volunteering, too. Let’s explore some of the most common notions, which you’ll quickly see are quite contradictory.