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  • 12.5% Of Email Doesn’t Get To In-Box

    By The NonProfit Times — April 24, 2015

    Spam costs more than $4.99 for a 12-ounce can of the meat surprise at the supermarket. Nonprofits are losing an average of nearly $15,000 per year due to emails ending up in prospects’ electronic spam folders, according to a new study released by digital firm EveryAction. The 2015 Nonprofit Email Deliverability Study analyzed 55 nonprofits with email lists of at least 100,000 names.

  • Clinton Foundation To Amend, Re-file 990s

    By Mark Hrywna — April 23, 2015

    The Clinton Foundation expects to re-file tax forms for the years 2010 through 2012 because of possible errors in reporting contributions from foreign governments. The Clinton Health Access Initiative (CHAI) also is expected to re-file its Internal Revenue Service (IRS) Form 990 for 2012 and 2013.

  • Worth Of A Nonprofit Web Visitor … 61¢

    By Mark Hrywna — April 22, 2015

    Email list size grew but email open rates declined while online revenue was up mainly because of growing monthly giving for some of the largest nonprofits last year. Those are some of the top-line takeaways from the 2015 M+R Benchmarks Study (#3DBench15), which incorporates data from 84 participating organizations for the calendar year 2014.

  • Calculate A Donor’s Score Then Dump Them

    By Marty Daks — April 21, 2015

    When Nicole Gyorfi Titus, a veteran communications director, was asked to lead digital operations for the ReadyforHillary, a Rosslyn, Va.-based national political action committee, she didn’t hesitate to utilize a cooperative database for the PAC’s direct mail fundraising efforts.

  • Michelle Nunn To Head CARE, Stay In Atlanta

    By Mark Hrywna — April 20, 2015

    After an unsuccessful bid for a U.S. Senate seat in Georgia, former Points of Light Institute CEO Michelle Nunn will remain in the Atlanta area as the next president and CEO of CARE USA.

  • Postal Rate Hikes Pushed To May 31

    By Mark Hrywna — April 17, 2015

    A postage rate increase that’s expected to whack nonprofits that mail periodicals especially hard isn’t likely to change much, other than a new effective date later this year.

  • Why Nonprofits Are Getting Sued More Often

    By The NonProfit Times — April 17, 2015

    There is risk incurred by simply getting out of bed every morning. You can insure against almost anything and probably should. The topics of risk and insurance are hot right now as litigation increases against nonprofits.

  • Millennials Give The Least, Want Money Used Wisely

    By Patrick Sullivan — April 15, 2015

    You might want to put down the phone, or delay that mailing by a month or two. Nonprofits are 10 times more likely than donors to think the organization is not communicating enough with donors. For its first donor engagement study, Austin, Texas-based fundraising and software firm Abila surveyed more than 1,200 donors across four generational cohorts, as well as managers at 206 nonprofits with revenues ranging from $1 million to $49 million.

  • Volunteer Value Hits $23.07 An Hour

    By Mark Hrywna — April 14, 2015

    The value of a volunteer hour was up 52 cents to $23.07 last year, about 2.3 percent more than 2013, according to the latest estimate released today by Independent Sector (IS).

  • 5 Data Points That Can Change Everything

    By Patrick Sullivan — April 14, 2015

    Big Data and regression models can chop and analyze a donor file in lots of interesting ways. But if you don’t have millions of dollars or millions of names in your file to utilize these technologies, you’ll have to look elsewhere for measurement.


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