Moore Direct Acquires Redfield & Co.

May 24, 2016       Mark Hrywna      

Moore Direct Marketing (MDM) Group has acquired Redfield & Co., a provider of custom printed products. Terms of the deal, announced last week, were not disclosed.

Redfield, which was founded in Omaha, Neb., in 1883, provides promotional mail, automated forms, commercial printing, and pressure-sensitive labels. The firm has about 150 nonprofit clients and has increased its emphasis on nonprofits during the past 15 to 20 years, according to owner Tom Beachler. “They [Moore] can help us in some areas that we either don’t have or are kind of weak in,” he said. For instance, Redfield did not have a letter shop for personalization and mailing services and while they did have some creative, that wasn’t the firm’s strength.

Moore DM Group offers direct response fundraising expertise, including strategic consulting, production management, database services, analytical tools, direct response marketing, public relations, and product time fulfillment.

Redfield currently has about 35 employees, according to owner Beachler. The two companies had been talking for a couple of years and the deal came together in recent weeks, he said, describing the match as a nice fit from “a personality standpoint.”

Beachler and Tom Kearney partnered to acquire the firm in 1986, bringing in Dale Stephens as a partner in 1990. All three will remain with Moore DM Group. Beachler has accepted the position of president while Kearney will become senior vice president and Stephens will be vice president of operations.

All Redfield employees will be offered a position in Moore DM Group, according to Beachler, with some consolidation that will occur at the company’s Topeka, Kansas facility. Moore DM Group recently purchased Topeka, Kansas-based Southwest Publishing and Mailing, as well as Southwest Caging.

“Plans are already under way to enhance and expand Redfield & Co.’s capabilities and product lines as well as the direct mail market today,” according to a press release.

Tulsa, Okla.-based Moore DM Group owns a number of fundraising firms. The company purchased Bowie, Md.-based CDR Fundraising Group in 2011 and acquired the assets of Barton Cotton for $6.8 million after it emerged from bankruptcy in 2009. It also owns Bernard Data Solutions in Broomfield, Colo., and ResourceOne in Tulsa, Okla.

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